...n advertising program, involving four parties:1.Google 2.Customers paying for the ads – through the Adwordsprogram 3.Visitors clicking on the ads – on search engineresults pages and websites 4.Website owners running the ads ontheir websites – through the Adsense program. These are thepeople making money from ad revenue.For an example, look no further than the page you are on at themoment. Notice down the right hand side of the page and also inthe top left of this article ther...

...e are groups of ‘Ads by Google’(if can’t see them its because either you are not in the US ornot reading this article on my website).Google has developed technology that automatically senses whatthe theme of the page is and then displays ads that are suitedto the theme. This way the visitor will see advertisementslikely to be of interest.The Adwords customer (the advertiser trying to sell a product orservice etc using these ads) is billed every time a visitorclicks. The amount depends on the cost of the ad, which isbasically determined by advertising demand.Revenue from that billing is split between Google and the ownerof the website where the visitor clicked. If the ad costs theadvertiser 50 cents per click, Google gets 25 cents and thewebsite owner running the ads gets 25 cents.If you were to click one of the Adsense ads you see on this pageI’d get 50%.Google Adsense is not the only program you can use to place adson your site. Companies like Searchfeed offer similar programsbut Adsense is where the money is.There are a few key elements to successfully earning revenuefrom Google Adsense: •Create website pages to rank well in thesearch engines. No visitors =no clicks=no revenue •Strategicallyposition your Adsense ads to attract the most clicks. •Targetkeywords that have a high click price, thereby earning more perclick. •Make sure the words you target have enough searches permonth to be worth the effort of creating a webpage. •Make yoursite a valuable resource so visitors return.Some more advanced strategies include: •Create a valuablenewsletter that visitors want to receive. Publish each issue ona webpage with Adsense and notify subscribers by mail with alink to the page (this method also minimizes risk of your emailbeing filtered). •Target less competitive keywords for yoursearch engine rankings but direct the traffic (legitimately) topages with more competitive keywords because the Adsense adswill pay more per click. •When choosing Adsense ad design (youcan choose color and format) avoid designs that are obviouslyads. The less they look like ads the better.I recently read a book about Adsense, written by a guy calledJoel Comm, that has increased my revenue by 34%. I’ve heard frommany other marketers with similar stories.Through testing and tracking he was able to increase hisearnings from $30 per day to $500 per day. His Adsense revenuefor January 2005 was $17,463.75!!Impressed?Joel has compiled his tips and strategies for making money withAdsense into a book called ‘AdsenseSecrets’(http://www.oo7workfromhome.com/recommended/adsense-secrets.htm). A highly recommended read if you are interested in thisform of money making. Next time we will be taking a closer look at building an eBaybusiness. Ebay has created more work at home businesses thananything else in human history, I’ll show you how to get a pieceof the action.Until next time, remember persistence pays off – BIG TIME. YourFriend Murray Hughes 007 Work From Homehttp://www.007workfromhome.com/google-adsense.htm