...e user can scroll over to viewdifferent information about the advertised product like adescription, reviews, a search function or best deals. You cansee an example ad unit at the Chitika homepage.Similarities To AdSenseThe first thing that's similar to the Google AdSense program isof course that you are also paid on a per click basis (CPC).That means that you earn money every time a visitor clicks onyour eMiniMalls, he doesn't actually have to buy the product.Like AdSense ads...

... the eMiniMalls are very customizable to makethem fit to the look of your website: You can specify thebackground color, the border color, the link color and the textcolor of your ads and I recommend you to take all those steps toincrease your CTR (click through rate) of your advertisementsconsiderably. Chitika ads are (again like AdSense) available inall the different standard banner sizes like for exampleleaderboard, skyscraper, rectangle and so on but you can alsochoose some quite special formats like blog banner ( which is a468x180px ad). Altogether there are ten different formats tochoose from.Differences To AdSenseMain difference to AdSense is of course the look of the ads: Notonly do all eMiniMals include an image of the advertisedproduct, but the different tabs in the ads do also add a greatdeal of interactivity, which is a totally new thing in theadvertising world and helps to draw the users eye to them.Unlike AdSense you can also choose not to run in contextual mode(where the advertised products are selected automatically, basedon the page the ad unit is placed on) but to specify theproducts yourself. You can then eitherAlternative to AdSense - Or Supplement?One big appeal to use or at least try out Chitika is that youcan in fact use the eMiniMalls together with AdSense ads, atleast as long as you run them in non-contextual mode (which isthe default option). Many publishers have used this chance andhave integrated both advertising services seamlessly into theirpages and therefore often increased their earnings up to 150% ofwhat AdSense alone would have made them.Advantages And DisadvantagesBiggest advantage of the eMiniMalls for us publishers is thatthey pay much more per click than most AdSense ads do at themoment, often more than double or triple the amount for the samekeywords. How much exactly depends on the value of the productthat is advertised. A click on an expensive plasma TVadvertisement would pay more than one on a cheap video game forexample. Another incentive of them is the possibility to usethem together with AdSense and the fact that you can gettargeted Chitika ads for virtually every product, niche andcategory out there. Since they look much more like actualadvertisements than AdSense (which you can hide very well inyour content) the CTR of eMiniMalls however is nearly in allcases much lower than with AdSense ads.To learn more about the Chitika eMiniMalls program and sign upplease look here.