... pay per click baby boomwas Google, with its AdSense program. With this program, Googleshares pay per click revenue with a huge number of individualpartner websites that carry a few pay per click ads that aredistributed by Google. In essence, this creates a whole bunch oflittle pay per click locations (websites) throughout theInternet and hence the term "pay per click baby boom".Conceptually, programs like AdSense are similar to what thecomputer hardware folks refer to a dist...

...ributed processing.Instead of trying to draw everyone to a large pay per clicksearch engine site, little groups of pay per click ads arespread widely across thousands of locations (websites) all overthe Internet.Actually, this distributed processing or propagation techniqueis not limited to pay per click advertising. For example, Amazonuses a similar arrangement (called Amazon Associates) to sellthe products it carries on amazon.com and ClickBank has a salesprogram called CBAdwords which operates in a similar fashion.According my trusty Ouija board, it seems likely that mostcommercial hubs on the Internet will be shifting to thispropagation concept as time progresses...all of those individualpartner websites that carry the message/proposition willconstitute the vast army of worker ants that keep the queen antalive and healthy.>From a pay per click marketing perspective, these programs makebrilliant use of leverage while providing highly targetedprospects for the paying advertiser.There are, of course, some interesting things that occur as aresult of all of this stuff. For example, consider what I callthe "cross fertilization effect": Suppose a person goes toyahoo.com and performs a search that leads them to one of mywebsites that happens carry Google AdSense ads and that visitorthen clicks on one of those ads...the net result is that Yahoonatural search provided Google pay per click with some revenue!Aren't these fun times that we're living in?As these programs continue to proliferate, the individualwebmaster needs to exercise a little restraint and avoid thetemptation to go overboard by plastering these ads all over yourwebsite and thereby diluting your own primarymessage/proposition and confusing your hard earned visitor. Whenproperly used, these ads are just ancillary or complementarycontent that you are providing to enhance the information andopportunities that you are providing to your visitor...ifsomething happens to strike a responsive chord with yourvisitor, you might make a little pay per click money.If properly used, these propagation programs can result in theclassical "win-win" situation. However, if you over do it, thiscan quickly turn into a loss for you (the individual webmaster)and a win for your pay per click partners that are distributingthe ads. As in many things, moderation is important.The dynamic search engine marketing industry continues to evolveas users began to take advantage of the steady stream of newfeatures, tools and innovations provided by the ever increasingnumber of search engines offering quality search results (it'snot all about Google anymore). The evolutionary time line forInternet marketing continues to run at warp speed. An example of previous evolutionary periods (which by now mayalmost seem prehistoric) would be the emergence of pay-per-clickadvertising and the cooresponding rise of search-marketing firmsspecializing in AdWords and Overture. As long as there aremethods for finding and retrieving information in digitaldatabases by using keywords or similar attributes, there will bea search-marketing industry. How that industry operates in thefuture depends on how the search engines operate and howconsumer tendencies evolve.It's a constant sea of change, but the good things just keep ongetting better! Stay alert, and light on your feet, and theopportunities will just keep on coming your way.The above are just some observations from "the peanut gallery",but I don't think I'm far off the mark about where things areheading. With that, I'm off the soapbox and wishing you successin whatever you do online!