...t you're wiling to spend of each visitor*and* the response rate of your ad, by learning tips that willboost the cickthrough rates of your ads you'll be able to pushyour own ads up the page without spending any more money.And the higher up the page your ads are, the more traffic you'relikely to see.Ebooks also are hot property with many people making sizeableincomes from selling them, often using Google Adwords as aprimary source of traffic.So a critical question right now is ...

...what are the smart marketersdoing to boost their Adwords ads for ebooks so dominating theirmarket *without* spending a fortune?I decided to test out an advert for my Ebook Sales Assistantproduct using the following advert:Creating An Ebook? Learn how to build an ebook sales site. 100+page ebook tells all. www.ebooksalesassistant.comKeeping the text of the advert identical, I split tested 3version of the headline to test whether the spelling Ebook,ebook or eBook would get the highest response from users.Over the course of the experiment the ad was shown an impressive71,129 times so the results are highly significant.The results:Creating An Ebook?: 0.9% CTR Creating an ebook?: 0.9% CTRCreating An eBook?: 0.4% CTRSo the results show that I found no difference in response ratesbetween the spelling Ebook or ebook but the spelling eBook had avery negative impact on my ad response rate, getting less thanhalf as many clicks as the other two ads with identical text.There are two morals to this story:1) When using pay per click advertising, if your ad contains thework "ebook" never spell it as eBook2) Also note how *huge* the difference in response rates are. Beaware that something as simple as changing which words havecapital letters and where abouts in the word they are can have amassive effect on results. So get experimenting!Lastly, when testing my most successful ads on just Googlerather than associated content sites (those displaying Adsenseads) my clickthrough rates jumped to an average of 2.9%.And that's without actually testing different ads, just changingthe capitalization.