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"Hello, I'm Johnny Cash"- Surprising Lessons for Work at Home Moms

I've unearthed some surprising bits of wisdom for new wahms bylistening to Johnny Cash lately. I thought I would share some ofthese tidbits from the Rockabilly legend.1) Understand Your Man ...er, target market!That's right. Do you understand your target market? Are youaware of her needs, desires and driving ambitions? Does yourwebsite speak to your target a...

...udience? If not, perhaps youshould make some changes or your website visitor or customerwill be "as gone as a wild goose in winter" too!2) A Boy Named SueLife ain't easy for a boy named Sue...and life ain't easy for awahm either. In your business you will have those confidencekillers, dream stealers, fun suckers...whatever you want to callthem. You will have people who try to tell you that you can'tachieve your goals, that what you try won't work. Don't let themget you down! ...

...Sue's father told him, "This world is rough, and if you're gonnamake it, you've gotta be tough."How can you get tough in your business?3) Man In Black- or Branding 101J.R. Cash didn't don the all black suit because he didn't haveanything else to wear. It was his trademark. He wore all blackfor a reason. What about you? Are you working on your brand? In a world fullof Elvis Presleys and Jerry Lee Lewises, how will you standapart? And remember, your target market doesn't have to be justlike you- Johnny Cash wrote Folsom Prison Blues and connectedwith inmates when he had never yet step foot in jail! 4) The Legend of John Henry's HammerThis song has two bits of wisdom: a) Learn your business and you will succeedJohn Henry's Daddy told him to: "Learn to a turn a jack, learnto lay a track, learn to pick and shovel too." Are you learningall you can about Internet Marketing so that you can succeed inyour business? Do you reinvest in ebooks, coaching andmentoring, and software like John Henry's hammer?b) Technology has its place but it can't take the place ofhumans.When the steam engine threatened to take the place of men,Johnny proved that in the end, humans are more valuable. Learnto use technology (like autoresponders) but remember that yourwebsite visitor is a human and inject some of yourself into yourmarketing efforts.5) One Piece at a TimeThis ballad is about a man who decides to build a Cadillac. Hesteals one piece at a time from the assembly line "and it didn'tcost him a dime". But in the end, it didn't work out exactlylike he planned!Does your website look like a pieced together jalopy? Are youunwilling to spend any money on your own domain and hosting,content with a free site cluttered up with ads? 6) In The Jailhouse NowPlease don't throw away your hard work by doing one of thefollowing things:Spamming Copying other people's articles or content Stealinggraphics Clicking on your Adsense ads Not keeping records andneglecting to pay taxesIt just isn't worth it, and you may find yourself in thejailhouse. Much better to Walk the Line so you can sleep atnight. 7) Ring of FireMaybe you've made a bad choice... entered into a shotgun romancewith a business that's not right for you. Don't be afraid torealize this, chuck everything and start over! Don't beat yourhead against the wall if, after working hard on a project, youdecide it's just not profitable. Better to find your match andpour your energies into that. In this song, June Carter Cash chronicles her growing attractionto John. Though they were both involved with other people, theywere obviously soul mates and ended up making music and growingold together for the next 40 years. May you make beautiful music with your business!