...otten toprepare? Maybe none. But how about your landing pages? Are theyall set for your business?Landing pages are simply web pages where visitors are directedto whenever they click a result in a web search or whenever theyclick a web ad. For affiliate marketing, landing pages wouldrefer to the web page where you, as a merchant, would want yourpotential customer to be directed after clicking your ad on youraffiliate's website. Landing pages are, at most times, nothingreally d...

...ifferent from other web pages in a particular website,especially if the said website is an e-commerce site. Someonline businessmen would even use the homepage of their websitesas the landing page for their ads. Are these businessmen makinga big mistake? Or should you follow their method in creatinglanding pages for their ads?Well, you can always follow what most online retailers do,directing their potential customers to the homepages of theirwebsites. But if you want to achieve something more from youronline business, and if you want to earn a lot of profits, youbetter create a special landing page for your web ads. Why? Hereare a few reasons why you need to use landing pages for your webads. And take note, it would do you a lot better if you create agreat landing page than a so-so one.Reason no. 1: It is the only way you earn conversions in anaffiliate marketing program.There are a variety of affiliate marketing programs today, butmost of these programs let the merchant pay the affiliate in apay per click basis. Basically, all you have to do is sign upwith the program and submit your ad. The program owner wouldthen distribute your ad to various affiliates who would thenplace your ad on their websites. Whenever your ad is clicked, avisitor would be directed to your landing page and you wouldhave to pay the affiliate for his service.As a merchant, you earn in an affiliate program throughconversions--that is whenever a visitor that is directed to yoursite actually buys a product on your site. Without theseconversions, you actually earn nothing from the program. Also,the more visitors that your affiliates have directed to yoursite, the larger would your expense be. And the only way thatyou can recover from these expenses is through conversions.Now, you sure won't get any conversion if you have posted an adon your affiliate's site without an actual landing page for thepotential customer to be redirected into. It's just likeadvertising a product without actually having a store to sellyour product. Your advertisement may be enticing enough toencourage people to purchase a product, but without the landingpage, how will they know how to purchase the productIt is therefore important to have landing pages for your adsbecause it is the only way for you to earn something in anaffiliate program. Without landing pages, all you do is spendmoney paying your affiliates without actually getting anythingin return.Reason no. 2: Other web pages may just not be enough.Many people make the mistake of making their website's homepageas the landing page for their ads. The same is true for thosewho make use of other pages like a "contact us" page or aproduct page. Homepages are often designed to serve multipleusers and contains a lot of links to other pages or to otherwebsites. The same is with the other two pages mentioned. If youwant to be successful in an affiliate program, we're sure thatyou don't want your landing page to cater to the needs ofvarious people, most of which may not be really interested withyour product.When choosing a landing page, you must always have the customerdirected into that page in mind. Therefore, your landing pagemust be relevant to the keywords and the contents you placed onyour ad. It is also important that the landing page can induceyour visitor to take action--that is to purchase your product orat least provide leads for potential customers.Final WordYou probably entered into an affiliate marketing program withthese things in mind: to save on advertising expenses and togain more profit. But if you get into an affiliate marketingprogram without actually having a landing page, you'll end uppaying too much without getting anything in return. So if youstill don't have a landing page for your ads, you better startcreating one now. And don't get us wrong; it isn't enough foryou to have just a landing page--it should be a great landingpage!