... means ten visitors a month. I was new toonline marketing when I put up that page. Obviously you needdecent keyword demand to get much traffic, but demand is justone factor. My Keyword Advice 1. Make sure there is enough total demand for a keyword. Thiswill vary according to the nature of your site. If you aremaking a few cents per visitor an average, you need more trafficthan sites that average a dollar per visitor. I won't optimizefor a keyword that is searched less than a ...

...few hundred times permonth. 2. Look at keyword demand/supply ratios. Last month there were289,000 searches for "fishing," but with 35 million resultsshowing up on a Google search for the term, can you compete?Probably not. A Keyword term like "bass fishing tips," with3,700 searches, and 31,000 results is a more likely winner. 3. Consider total supply. Google shows 300 results for"dirtbagging," 15 times the 20 monthly searches for the term.Still, it is easy to get on the first page of results for theterm. A keyword with a demand of a million, and a million searchresults has a better ratio, but can you really get on the firstpage of search results? Whatever the ratio, you have to be ableto compete against the total supply. Nobody will find you on thetenth page of results. 4. Consider the type of keyword. Goodsearch engine placement is one thing, but what type of visitorare you getting? Who's more likely to buy something or click onyour affiliate links, a searcher for "fishing stories," or"fishing poles?" You'd probably make more money with the secondterm, even if it had half the traffic. 5. Look for keyword variations. My sitewww.IncreaseBrainpower.com was optimized for "brain power." Ilater found there was even more traffic for "brainpower." I havesince optimized for both. By the way, both spellings are in thedictionary. Look for odd search phrases too, but be carefulabout optimizing for misspellings and bad-grammar keywords, ifit might hurt the reputation of your site. 5. Consider the value of keyword ads. If you rely partly onpay-per click advertising, like Google's Adsense program, forrevenue, you may want to consider the ads that will be diplayedfor a given keyword. Ads for "surveilance cameras," pay fourtimes as much per click as those for "hidden cameras." 6. Consider your interest and expertise in the topicrepresented by the keyword. Do you want to write a page on thattopic? Can you deliver what a searcher of that term is lookingfor? Giving real value while doing something you enjoy - that'smy final keyword advice.