...ers a way for these webmasters to generate revenuewhere they couldn't in the past.After signing up for the program, webmasters place a bit of codeon their web pages where they want to display Adsense. Google'stechnology determines the subject matter of the page, anddisplays relevant ads on that page. If a visitor clicks on oneof the ads, the advertiser pays Google, and the webmasterreceives a share of the proceeds.One of the biggest changes is that webmasters can now havemult...

...iple "blocks" or units of Adsense on their pages. Since theprogram started, Google has allowed only one block, but they nowallow up to three per page. This means webmasters can get threeshots for a visitor seeing and clicking on an ad. The blocksdon't all have to be the same format - you can choose from anyof several formats available, and all can have different border,text, and background formatting. You are able to specifyalternate ads for each unit. In cases where Google's softwareisn't able to determine a theme to your page, Google willdisplay Public Service ads. However, webmasters can choose todisplay their own ads, such as for affiliate products, instead.As with most things, you'll need to test formatting, placement,and other variables to see which combination brings the bestclick-through rate for you, whether you use one, two, or threeAdsense units.I use Adsense a lot on this web site http://www.theezine.net -Just a slight hint for you.