... page) and a keyword-derivedadvertisement. When set as a keyword ad, it is not consideredcontextual, and it may be placed on the same page with GoogleAdSense ads and Yahoo Publisher Network ads. We'll get into thatmore later.The Chitika ads show an image of a product along with anywherefrom two to four tabs which reveal new content with each mouseover. This actually offers a small interactive feel to your webpage. As of this writing, the tabs read description, search,best dea...

...ls and reviews. The ads are attractive and organized, and, most importantly,manage to avoid that gaudy appearance which comes with some adprograms.>From the Chitika site, users can choose from ten different adsizes which vary enough to find the perfect one for you site.Webmasters can also alter the color of the ads and blend theminto their site's theme and feel.The inventory from Chitika is rather large but contains mostlyproducts. Our main site, http://www.NJLawman.com, isabout police and law enforcement issues, and finding product adswhich would perform well in the context of a law enforcementwebsite has been challenging. Sites covering technology and related issues would probably dobetter since there is a seemingly never-ending supply of cellphone, computer, and iPod advertisements.Earnings per click (EPC) has also been challenging for our site,but we have been using keyword ads that are generally lowpaying. There have been many posts, though, in top-shelfwebmaster forums reporting high earnings. Click through rate (CTR) has been low for us, however, ouraudience is primarily made up of police officers, so cell phoneand iPod ads are clearly not targeted. Remember, as much aseveryone loves great EPC, if your ads are not targeted to yoursite's audience, they will probably get very few clicks.The "Reports" page of the Chitika control panel is very basicand doesn't even compare to that offered by AdSense and YPN.However, Chitika has assured they are working on it and there'smore to come.Finally, as touched on above, one of the great features ofChitika is the ability to place Chitika ads on pages withAdSense or YPN. Both of those programs prohibit placing othercontextual advertising on the same page with their ads. However,when you set your Chitika ads to be keyword targeted, they arenot considered contextual, and you may place them on a pagewhich contains AdSense or YPN ads. This is excellent formaximizing revenue.All in all, we give high marks to the Chitika program, but itwon't be for everyone. You should, though, try it out and see ifit's for you.Good luck and good earnings!