...ent that drives large amounts ofalready sold visitors to the merchant site. Again,anyone can do it. It doesn't take a PhD in marketing, nor do youneed to be the world's greatest writer. PREselling, very simply, is the art of leading a web sitevisitor, who is more encouraged to buy after being comforted bya relationship with the words, to a merchant site, or your ownproduct sales page. In PREselling you are taking the offensive, instead of thedefensive approach to affiliate m...

...arketing or onlineadvertising. What I mean by the offensive is you are notsitting back waiting for the flood of visitors to come. You areactively seeking them with high quality, PREselling webcontent. A defensive posture would be one where you put up asales page that practically begs the reader to buy from you.Benefits, features, testimonials are all good to have on a salespage, but not on a "first contact page" or as a way tocapitalize on traffic from advertising.For instance, if you are using Google Adwords for a majority ofyour advertising, either for your own site or an affiliate site,you're playing Russain Rouellette with your money. You'rewilling to lose a certain amount of money for the benefit ofmaybe making some commission. That's lunacy!I know. I fell into that trap myself. I did ok, but still lostmoney that I could have put to use somewhere else. Until, Ireally got serious with PREselling. Now, all my affiliate sitesand landing pages contain page after page of content thatOVERdelivers on what the visitors is searching for. What is effective PREselling?I have just started a homeschool site. Since I have beenhomeschooling my kids for a few years now, I've learned a fewtricks here and there and have written several "articles" thatmake up the content on my site. I receive a tremendous amount offree traffic from Google, MSN, Yahoo!, and several othersearch engines because of my content. No Adwords, no expensive advertising campaigns, no SEO tricks...just plain content. Actually, PREselling content.This site is, while not a six figure income earner, a very goodsupplement to my monthly Adsense, and affiliate income.Effective preselling has three major ingredients. Youmust have these in place within your web content toensure effective PREselling.PREselling content needs to build relationships.Ken Evoy, who wrote "Make YourContent PREsell", says, "In 'the real world', businesspeople build relationships with you, the customer. Now, getready for a radical concept that very few online small businesspeople understand. PREselling is the online version ofrelationship-building."Building relationships with your website visitors, through thewords that are on your site, is the number one way to reachhigher and higher conversion rates (the number of people whobuy).And anyone can do it. You just write your content withpersonality. People love to give their money to the person theyfeel most comfortable with. Your words are a way to make peoplefeel comfortable.You do this by:*writing about personal experiences*writing like you talk*using short, active sentences*becoming a real person instead of a 'sales page'. PREselling content needs to be uniqueWe are all unique. It's something that all of us have inside us.And potential web site visitors are looking for unique. If you've noticed, people are tired of getting the same oldinformation. Ezines that republish articles, websites that redowhat's already been done... they lose subscribers and repeatvisitors.The sites that are making their own voice, being unique,presenting fresh ideas, and being original are the ones that areprofiting online.Again, anyone can do it. You just find out what people want toknow about. Magazines, online forums, message boards, searchengines, and other websites... all contain a gold mine of ideas.To research article ideas for my homeschool site I spend a fewminutes each day lurking in a homeschool forum to see whatquestions are being asked. Then write an article to answerit.... in my own way. When people are looking for a website they are looking forinformation, not you. They have no idea you exist unless youprovide unique, personal content.PREselling content needs to be sincereOne of the complaints against using content for higher searchengine rankings and PREselling web visitors is a lot of it isfake. You can buy such and such software that spits out hundredsof pages of content for your site in minutes. But, it's garbageand you can tell as soon you start reading it.Real, honest web content does take time to create but therewards are worth it. People can 'feel' it when they read it.They know you're sincere about helping them solve a problem,figure out 'how to' do something, and providing realrecommendations. When they 'feel' that, they buy. And yes... you guessed it... anyone can do it. Just be real. Don't waste your money on automated contentbuilders. PREselling creates traffic from wordsContent will always the the number one traffic provider on theInternet. It was true five years ago, it will be true 15 yearsfrom now. Real, relevant, relational content. Use it to it's greatest advantage and begin building highquality (yes, you can do it!) content for affiliate programs youpromote or your own products. It will pull in free traffic fromsearch engines, PREsell those visitors more effectively, buildrelationsips for repeat sales, and provide people with what theyare looking for.