...t inan organized fashion. Therefore, organizing your pages intothemed based sections is extremely important. The main reason that organizing your website into themed basedpages is so crucial is that adverting revenue is the main sourceof income for more than 50% of websites. Whether its Adsense,Yahoo Search Marketing or Banner Adverting, the key is to drivetargeted traffic to various themed based pages. When marketingadvertising space on your website to potential clients, you...

... willhave a much easier time convincing them to advertise on your website if you can convince them that only potential buyers will beviewing their ads. If we use the example of a European travelsite, the implementation of themed based pages would result in areal estate rental section, a tour section, an entertainmentsection and a currency conversion section. This would result inyou having the ability to market advertising space on yourcurrency conversion space to financial institutions, space onyour real estate portion to realtors and space on yourentertainment section to theaters and museums. The benefit toyour potential clients is that only customers who are interestedin currency conversion will be viewing their ads versus avisitor who is only interested in the weather and could careless about currency conversion.With the internet being utilized more and more, businesses arerealizing that newspaper and magazine advertising is not nearlyas effective as advertising on websites which drive targetedtraffic to their ads. A carefully planned web site will allowyou to lead your visitors to all of your revenue generatingpages and will result in an extremely profitable website.About the AuthorCarmen is the VP Client Relations of Ms. SEO Inc., a Calgarybased Search Engine Optimization & InternetMarketing Company. Ms. Seo Inc. works with their sistercompany Ms. Hype Inc., a Calgary Web DesignCompany, and their parent company Cre8 Hype Solutions Inc.,a Calgary based Internet Marketing Company, tooffer their clients a powerful online presence.