...ts ofyour campaign are producing results and which are not. Whenbuying online media, you must be willing to shift your marketingdollars to the online methods that produce a positive return.To be successful at Internet marketing, you must understand theessential secrets of Internet marketing. These secrets can allowyou to achieve success by finding the right audience,communicating your message properly, and leading consumers downthe path to purchase. These secrets include:1. W...

...ebsite Directory Listings. Before you begin any marketingcampaign, make sure that the website you're promoting has beenlisted in the common directories such as DMOZ, Yahoo!, andGoogle. Even if you're using a marketing page off of the rootdirectory of your website, be sure that the primary site islisted. This ensures that prospects can continue to find yourmarketing pages long after you've launched your campaign. 2. Generating Traffic. In order to realize a return on yourinvestment, you need to generate traffic to your marketingpages. There are a number of ways to do so online. Some of themost popular include Google AdSense, Overture, and Looksmart.Other methods include affiliate programs and targeted websiteadvertising. Research other websites that have the audienceyou're looking for and negotiate favorable ad rates for youronline marketing campaign.3. Marketing Pages. Don't lead prospective purchasers to ageneric website. If you do, potential buyers won't know what todo next. The easier you make if for prospects to take advantageof your offer, the better. Whenever creating a marketingcampaign online, provide a specific page for leading purchasersto your product or service or a billboard that showcases theoffer. Take the guess work out of making a purchase and moreconsumers will buy.4. Testimonials. Customer testimonials are the most powerful wayto sell your product or service. When consumers hear from thosewho have purchased and used your product or service, they gain acertain level of trust and comfort in what you have to offer.Solicit testimonials after each purchase and use those that arethe most convincing to prospective purchasers.5. Create a Compelling Offer. Be sure to offer something that noone else is currently offering. If your offer is similar to yourcompetitors or is not very interesting, consumers have no reasonto learn more. Of course providing something for FREE is often agreat way to entice potential customers. Maybe it's a 3-day freetrial or a free evaluation of some kind. Be creative, trysomething new, and measure the response.6. Developing Trust. Before anyone will buy from you, yourwebsite or company needs to be seen as reputable. This meansthat consumers can purchase from you and not worry about thesafety of their credit card information, personal information,or anything else being exchanged. A good method for developingtrust is to purchase and display safety and reliability iconssuch as BBB Online, Trust-e, and VeriSign.7. Provide a Guarantee. Nothing makes a consumer morecomfortable with a purchase than offering a guarantee. Perhapsyou can offer a 100% satisfaction guarantee or a money backguarantee. A guarantee is a great way ease the risk of making apurchase. If your competitors are offering a guarantee, you wantyours to be equal or better.Internet marketing is an incredibly powerful medium forsegmenting your prospects and delivering targeted advertising.Online, you can easily measure you return on investment andrefine your marketing campaign over time to improve results. If you are a local business you can benefit from Internetmarketing as well. Look for local directories to list yourbusiness or service. Or, you can supplement your localadvertising with product marketing pages on your website.Internet marketing is more than just placing ads online, it'susing the web to communicate the value of your products andservices.