...olors of your sitecontent. Make the ads look like content and more visitors willlook at them.One exception to the color matching rule is sites that aredesigned to appeal to scammers and spammers. Those sitessometimes perform better with highly contrasting colors.Use Blue LinksAnother exception to the color matching rule is to set the linksin your AdSense ads to blue. Blue links tend to have a higherCTR than other link colors, because people have become used toclicking blue li...

...nks.Use Large AdsLarger ads outperform smaller ads. Wider ads also outperformmore narrow ads.The Large Rectangle (336x280) is the best performing ad unit.Use Lots of AdsGoogle allows you to use three ad units and one link unit oneach page.Use them all. The more ads you have, the higher your Page CTRwill be.Place Ads Above the Fold"The fold" is industry jargon for "the part of the page that theuser sees without scrolling down". This will vary depending uponthe resolution of the users screen and the size of their browserwindow.Place as many ads as possible above the fold. Ads placed belowthe fold are seldom seen and seldom clicked.Place Ads on the LeftWeb users are accustomed to seeing menus on the left side of theweb page. Move your menu to the right and place your AdSense adson the left.Use the Heat MapUse the Google AdSense Heat Map to determine where to place ads.The darker spots are areas where users spend more time looking.Place your ads in the darker areas.Integrate Ads with ContentVisitors will be reading your content. Keeps your ads as closeto your content as possible to ensure that the visitors alsolook at your ads.Use Custom ChannelsUse AdSense's Custom Channels to test the performance ofdifferent ad sizes, placements, colors and fonts.Don't use Low-Paying Competing AdsDon't clutter your page with competing ads that don't pay. If auser clicks on an ad that pays you $.01, they are not clickingon an ad that pays you $.30.Use URL ChannelsUse AdSense URL Channels to determine which pages are making youthe highest CTR, CPM, and earnings. Focus your efforts onbuilding pages like those.Use an AdSense Reporting PackageGoogle only supports 200 channels. If you have more than 200pages, use AdSense reporting software to give you moreinsight into your AdSense earnings.Don't Compete for Other Peoples High Paying KeywordsIf a keyword is on a list of high-paying keywords, that meansthat thousands of spammers are already competing for thatkeyword.Don't be a follower. There is no money in being one of the crowd.Do Compete for Your Own High Paying KeywordsMonitor your AdSense URL channels to determine which keywordsare making you the most money. Compete for those keywords. Buildmore pages optimized for similar keywords. Get inbound links forthose keywords. Spend your time and efforrt on the keywordswhich are making you money.Increase TrafficIn the long run, the best way to increase your AdSense revenueis to increase traffic to your web site.