...ll and set up Wordpress wouldbe to do a one click installation from the Cpanel of yourhosting account.Now, Wordpress is more than just a blogging software.In the past when blogging first evolved, marketers did not giveit much thought...until they discovered the power of syndicationthrough RSS feeds.With Rss feeds, they can now reach out to a target markets theynormally would not have been able to.You can liken the Rss feeds to the different channels on theradio station. It al...

...lows your message to be broadcast totargeted groups of people. For example, classical channelappeals to classical music lovers an so on.You can create Rss feeds with Google's Blogger, howeveradditional setup is required.Wordpress has an in-built syndication function, unlikeBlogger.com where it still needs some configuration.In addition, Wordpress has some powerful features that make it amarketer's dream tool:(a) Automatic PingingWordpress will automatically ping the blog directories listedeach time you publish a post.This notifies the blog directories of your blog updates, and canbring more traffic and visitors to your blog. (b) CategoriesIt might not seem like a big deal, but when you realize that youcan name the category using keywords you want to target, thenBAM!It hits you like a rock. You can have multiple categories namedusing keywords you want to target, and write your post underthat category. With proper planning and carefully spreading thesame keyword in your post, you can achieve higher Search Enginerankings easily.This is where Google's Blogger lose out.Google's Blogger does not provide any category support. If youwant to target selected keywords, you need to manually createthe links and manually tweak the Blogger template.As you blog gets bigger and you post more often, this can becomea nightmare.(c) Plugins Plugins give Wordpress additional functions andfeatures. All you need to do is upload the Plugin file, Activatethe plugin file and you're set to go.Example plugins would include Google Adsense plugins where youcan insert Adsense plugins with the click of a button. OrChitika Ads plugins, again to display contextual ads and let youmake more money with your blog. (d) Easily change the theme of your blog (site) With Wordpress,everything is just point and click (or plug N play). You caneasily change the theme and layout of your Blog without havingto learn about web design.Design is important since a good design can appeal, attract andkeep your readers coming back. Changing your blog design alsokeeps your niche blog 'refreshing' in terms of look and feel.This is why Wordpress knocks out Google's Blogger when it comesthose serious about building long-term profitable niche blogs.