...your ads are doingGoogle Adwords conversion tracking works by placing a cookie onyour visitors' computers when they click on your ads. When thevisitor reaches your page it is recorded by Google. This helpsyou determine the Return on your Adwords Investment. By tracking clicks and calculating the ROI, you can discoverwhich portions of your ad campaign are working. Your ROI can becalculated as revenue from your sales, minus your advertisingcosts, all divided by your cost of adv...

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