...rporation which provided a web service called 'Urchin onDemand'. Henceforth, the service was renamed to GoogleAnalytics. Google Analytics is an excellent solution for all thewebsite related needs, starting from the source which broughtthe visitors to your site to how they interacted with yourwebsite. Hence, it provides good results as to how the siteshould be designed/ modified so as to attract more visitors orhow to do better marketing for your product online. Some of thefea...

...tures of Google Analytics are given below.Firstly, it is much easier to use. With the special AdWordsfeature, Google provides more flexibility with the keywords andalso provides you immediate ROI results. It also provides goodsuggestions as to which keywords can make the site or productmore attractive. Nextly, it focuses on only those modifications(in your website) which will gain you profits. As the service isavailable in many languages (English, German, Spanish, Korean,etc.) there is a wider scope for improvement of the site alongwith the marketing campaign.As Analytics is powered by the same server which runs Google, itcan be reliably used for even top corporate projects. Also, itis very much easy to use. For e.g. instead of purchasing ordownloading some software or script, just pasting the trackingcode in the web pages directly begins the tracking. GoogleAnalytics also provides Executive summaries of the conversions,traffic directly to you so that you don't have to hunt for thereports. You can then comfortably compare keywords, revenue &basically, the performance of the website. It also provides youthe comparative reports of the performance, for e.g. if you needto compare this weeks performance with last week's you can verywell get the entire tabular data. This service extends so muchthat you can tally this winter's reports with last summer'sreports. Google Analytics can also be used for e-commercewebsites, as you can compare revenues, arrange & modifycampaigns & get a whole view of the metrics. Another special feature of Google Analytics is the Funnelvisualization. Sometimes it so happens that a visitor startsexploring your site but quits in the middle. Mostly, it is dueto puzzling or maze-like data or irrelevant information on thesite that confuses the visitor. Google tracks the positions ofthe quitting & hence provides you the opportunity of modifyingthat particular area of the site. Google also provides you thesegmented visitor report, which includes sorting of visitorinformation by location, by action, by new versus returningvisitor, making it easier to compare the keywords and thetraffic. Geotargeting helps in tracking the location of thevisitor and also gives your information about markets in variousareas & their potentials. Hence, it provides you a better optionof the market analysis & gives you more options of setting up ormodifying your campaign in order to increase the market value ofyour website.