...eywords in your sub-text too - try to sprinkle in 2-3 morekeywords (without sounding spammy) in your subtext as well.Make sure to capitalize the first letter of every word in thetitle - however don't use all caps. Using all caps is likeshouting and using lower case letters at the beginning of theword doesn't reflect importance. Use numbers when you can - It's better to say "Make $1000/week"than to say "Make lots of money" Don't list features, list benefits - People want to ...

...know howthis product/service will change their lives. If you just listthe features, they may not draw the conclusion to the benefitthey'll receive from that feature so outline the benefits forthem. Be niche-specific for targetted traffic - are you selling"t-shirts" or "t-shirts featuring Siamese Cats". If you are toovague, you'll get the wrong kind of traffic. Don't make wild claims - Don't go nuts and make crazy promisesor use too much punctuation. You'll only come off as a used carsalesman and non-trustworthy.Include the price and weed out the bargain hunters - Includingthe price in your ads actually filters out the cheapskates andattracts the serious buyers.Run two ads simultaneously - See which one does better inrevenue and try to figure out what makes it different than theother ad. Then when the worse ad expires, create a new one inits place and compare it to the winning ad. Always try to "beat"your previous running ads. If you just use these simple and proven methods when writingGoogle Ad text, you'll be amazed how instantly your profits willincrease! Also use "call to action" words, create emotion, usemotivational words, and action verbs for outstanding sales copy!