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Finding keywords - for Adwords Publishers.
If you advertise with adwords you have probably realised thatwith recent changes to their system, the crowd at google havemade it very difficult to maintain a profitable adwordscampaign. This applies to those promoting other peoples productsor their own. The way I used to create a keyword list for my campaigns was touse the adwords sandbox to enter a bunch o...
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...f keywords that wererelevant to my market and just add whatever words it spat out atme.It took me a while but I realized eventually that this wasn'tthe best way to go about it. Many of my keywords would becomeinactive and the ones that remained were ranked 17.2 and notseeing a lot of action at all.It annoyed me because as you probably know, on the adwordstraffic estimate screen you always seem to get a number ofclicks that excites you but when you actually put up thecampaign ...
...the results you see are much different. Also I wasalways limited by the number of related keywords I could thinkup in my own head. I knew about the power of 'backdoor' keywordsbut couldn't think up enough of them up to create a profitablecampaign!The point it changed is when I found a piece of software thatcould I could use to see the bid results for large numbers ofkeywords at once so I could tell immediately which keywords weregoing to be the most profitable to use in my campaigns and whichones I shouldn't bother with.Not only that but this same piece of software will actually findfor me the backdoor keywords that are generally less competitiveand super valuable for an adwords advertiser.With this software I first find a market and a product I want topromote then find a website about this product... I then insertthis URL into the software and it will scan all the words on thepage and use certain technologies to tell me all other keywordsrelated to that keyword that I would never have thought of!The result? More keywords, more backdoor and hence moreprofitable keywords and a lower cost, potentially higherconversion ad campaign!The software is called Brainstorm Generator and can be seen viathe link in this biography box. I highly recommend it as it is avery powerful tool.By Andrew Hansen
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