...hich are the terms you want to befound under when someone types in a Google search. You only paywhen someone clicks on your ad and you can determine what thatcost will be. You can literally have your advertisement on thevery first page of Google for pretty much any keywords you wishto be found under providing you have a high enough bid. Google has a feature you can use called "geo-targeting" and thecool part about geo-targeting is that you can choose where inthe world geograp...

...hically your ads are going to be displayed. Youcan select countries, states, provinces, major cities and townsand if you want to get really specific you can even enterlongitude and latitude coordinates to target your advertising.Through the IP address of the searcher Google is able to controlthe display of your ads to only searchers from the region youhave specified.Why would this be valuable to someone using Google Adwords?If you live in a large city (or are surrounded by large cities)then you would be surprised at how many people may be searchingfor what you are offering. You would probably agree that itcould be beneficial to your business if you had a steady supplyof fresh local leads for your opportunity. By geo-targeting yourlead generation campaigns through Google you can literallygenerate leads from almost anywhere you want!One of the benefits to geo-targeting with Google besidesgenerating local leads would be that you'll also be biddingagainst less competition. On very high traffic keywords you'llbe able to spend less money because you're only dealing withthose searches from a specific region and not the entire globe.Obviously you will be dealing with a lower volume of traffic butit's extremely targeted.If you target and word your advertisement around thegeographical area you are targeting and the lead capture page isalso worded for the specific regions you are targeting you willalso see a significant boost in your overall conversion rate.Boosting your conversion means more leads for you with the sameadvertising dollars! Targeting your ad and landing page is assimple as this...Let's say you have a business opportunity and you really want toget a team started in Texas. You could geo-target your campaignto the entire state of Texas. Since we are targeting Texans wemight want to make sure our Advertisement reflects that. So youcould say for example: "Texas Business Opportunity" Opportunity For TexasResidents. Earn Money From Home In Texas.That's just a very simple ad targeted to people in Texas. Whenpeople from Texas see that ad they are much more likely to clickon it then an ad that isn't targeted directly to them. When youcan create a connection with the surfer you have a better chanceof bringing them through to your site.When the user clicked on that ad they would be delivered to yourlead capture page (you must have a lead capture page to generateleads) your lead capture page must also reflect the fact thatthis was a "Texas Business Opportunity" you must keep yourmarketing message consistent if you hope to have the bestpossible conversion rate.Obviously because we have geo-targeted our Google Adwords leadgeneration campaign to the state of Texas we would then begenerating leads interested in a business opportunity that werefrom Texas just like we wanted. You probably already know howvaluable this information could be for your business. Bygeo-targeting your advertisements you can literally generatereal time leads from anywhere in the world you want.