...ggs in one basket. There are several otherways to drive traffic to your site and depending on just one,like Google, is just plain bad marketing.Yahoo, Yahoo's YPN, and other search engines along withpay-per-click programs can bring you extra traffic and maybeeven more sales.I currently have Google Adsense and Yahoo's YPN ads on my siteand I can tell you right now that Yahoo's YPN is paying me THREEtimes the amount that Adsense is paying. Why? Not sure, becauseboth ads are fea...

...tured on the same based keywords. I dividedpages up equally between Adsense ads and YPN ads and Yahoo isthe "bigger Daddy"."He who only puts one iron in the fire will not set the worldalight"Distribute your advertising in several different ways. Test,test, then test again. Optimize your pages for good content andkeyword density and then let the search engines gobble that.DON'T optimize your pages for Google only. You might be number 1today and then number 378 as soon as they have their nextalgorythm change. Nothing they do is "personal", but it surefells like it when they dig in your pocket after all the workyou did to make THEM happy. What I don't understand is whyGoogle is constantly changing except that it gives engineerssomething to do for those hefty paychecks. If it ain't broke,why fix it? Google is constantly "fixing" a well oiled machine.The other day I was searching for business loans and the firstfew pages were all listings from the UK even though I was on themain search engine, and not the Google.uk. If I had wanted aloan, I had to search several pages deep to find on in the US.Other pay per click sites:1. Yahoo! Search Marketing has a well organized system.http://searchmarketing.yahoo.com/2. Miva distributes your keyword text ads throughout adistribution partner network. http://www.miva.com3. GoClick no monthly fee, no startup fee, and low 1 cent CPChttp://www.goclick.com/4. 7Search results appear in over 35% of the top 150 searchengines http://www.payperranking.com/5. Kanoodle has partnerships with sites CNET, DogPile, NetZeroand more http://www.kanoodle.com/about/advertise.cool6. Search123 sports some cool tools to help you control yourpay-per-click budget. http://search123.comThere are MANY other search engines and advertisingopportunities for you out there. Just look around to find them.After awhile you will see that Google is not the only phonecompany in town even though they may act like it!