...we can achieveRESULTS for anything LIGHTNING FAST.

We can put up some Google AdWords, drive some traffic, andstarting getting results in a matter of MINUTES.

I can essentially write a sales letter, include an opt-in form,and create a little infoproduct to sell, all in less than ONE HOURand have it getting results.

Okay, so the product may completely STINK. i.e. it's CRAP.The sales letter may be nothing but CRAP too. And even ifsomeone DOES order, they'll ...

...be getting that product whichis CRAP and most likely will request a refund. Heck, after all,I only spent an hour on the entire thing.

But none of that matters. The GOLD is not in the crap itself, thegold is in the RESULTS.

Everything in marketing has a "Cause and Effect" -- everything.

If you put up the WORST CRAP EVER right now on a web site,something WILL happen. And those results are what eventuallydrives a few hundred dollars a month in profit, and eventuallyproduces several thousand dollars a month, and can eventuallycreate a small fortune.

Okay, so maybe your conversion rate will initially be 1 out of 1,000.That's okay. With enough data that 1 out of 1,000 will becomea solid average and that site will CONSISTENTLY produce 1 saleout of 1,000 visitors.

Hey, welcome to a CRAP conversion rate. :-)

Hehe, but seriously...

The point is this. There is tremendous value in a 1 out of 1,000visitor conversion rate -- no matter what the price of the productis. No matter what the offer is. Why? Because it's GUARANTEEDthat you can IMPROVE upon it. You can make it better. YouCAN get MORE people to buy.

All you have to do is improve your marketing. Test small changes.Try a few little tweaks. Improve it little by little.

Get better and better RESULTS.

Here is something I want you to engrave deep into your brain...

You will NEVER, that's right, NEVER, launch a site or anymarketing that will be even 10% of "perfect". You're nevergoing to launch a site that starts pulling a 10% conversionratio, let alone 100%.

(And before you email me and tell me that a site youlaunched pulled a 10%+ conversion rate, I'm not talking aboutthe results of a strong endorsement someone did for you. I'mtalking about an AVERAGE conversion rate from ALL thetraffic sources you point at your site.)

So why are you spending SO MUCH TIME to get that latestproject launched? What the heck are you waiting for?

Know this... everyday that goes by without you launchingyour latest project is a day that you could be using totest and IMPROVE upon what that project produces.

Yes, that means make you more money.

Your project will never be perfect. You could have always madeit better. You could have always done this or done that.

WRITE THIS DOWN...

"The biggest piece of crap ever created and launched onlinemakes more money than an almost-perfect project thatwas never launched."

Is my point getting through to you?

The biggest mistake we entrepreneurs make is trying tomake our little projects PERFECT before we are willingto launch them and see what they will do.

This can be the "kiss of death" for our businesses. Becauseuntil we launch projects we don't get any RESULTS.

What you need to realize is that RESULTS are the biggestASSET to your online business. Even the CRAPPY RESULTS.

Because the results are what tells us what is working andwhat isn't. And believe me, I've probably made MORE MONEYfrom the results I discovered about things that weren't working,so don't just think it's all about what works.

So learn to produce projects on an ACCELERATED launchschedule. Just get the sucker to the quickest version thatwill allow you to launch it and start getting ANY results atall. Then spend your time IMPROVING on the results.

Let's face it. Many of our projects FLOP. It just happens.People just won't buy enough of something to make it profitable.So we must move on and work on another project. Get it out thereand see if that one starts making money. Repeating theprocess again and again.

But think about what I just said and realize something. If youKNOW the reality that many of your projects will fail, why theheck are you taking so long to find out?

It's probably the same reason *I've* often delayed things... FEAR.

I'm AFRAID to see my "baby", my special project, fail. But sincewe've already come to realize that the reality of business isthat some projects WILL FAIL, we just need to GET OVER IT.

Put that CRAP together and launch it! Unpolished. Unperfected.Ugly. Yes, I say let the crap fly! (no, not that crap.)

So get your projects launched absolutely, without a doubt, asquickly as possible. Get SOME results. Any results. THENwork on improving whatever those results are to increaseyour profits.

If you are planning on doing JVs with people for your newproduct, or rolling out an affiliate program for it, the "JOHN REESE CRAP METHOD"(as I will call it) still definitely works.

Here's how you use it...

You put together your web site and product as quickly aspossible. Go jump on Google and buy some AdWords trafficto point at the site. Start tracking the results -- no matterwhat they are. Make changes and TEST them. Continuouslywork to improve the results of the site.

When you're able to get the site to a satisfactory conversionlevel, then and only then proceed with putting together JVdeals and really rolling out the product.

You know, the biggest kiss of death for an online marketercan be to launch a product with JV partners WITHOUT havingfirst tested and improved a site's conversion. Do you thinkyour JV partners are going to promote your next projectif the initial one completely FLOPS and doesn't make themany money? Absolutely not.

SO USE THE "JOHN REESE CRAP METHOD" AND PROFIT!

1. Create and launch crap.2. Test that crap.3. Improve that crap.4. Make money with crap that eventually becomes non-crap.

Seriously. Don't laugh. This process works. Again and again.It has made me rich.

Learn it. Live it. Love it. Let crap make YOU rich.

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John Reese is an Internet Marketing pioneer that hasbeen actively marketing online since 1990. John hassold millions of dollars worth of products and servicesonline and his network of Web Sites have received over1.4 BILLION Web Site visitors since their inception. Youcan learn more about John, his home study courses,and subscribe to his free ezine by visiting:

http://www.marketingsecrets.com

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