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How To Promote Your Site
Site promotion gimmicks and traffïc techniques come and go, butthe ones that really work are those that stand the test of time.This article highlights some of the most effective methods topromote your web site of all time. 1. Get Your Site High In The Search Engines Getting your site linked high in the search engines for yourkeywords and keyphrases. One of t...
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...he best ways to do this is to ensure your site has agood number of incoming links from quality sites. Also make sure that your site reflects the keywords/keyphrasesthat you are looking for - they should be in your title tag,your headline tags, and in your initial paragraphs. Don'thowever over do it, or it will look like "keyword stuffing" andyou will do more damage than good - just make sure they arethere in a natural fashion. Don't aim for the most popular keywords, you will...
... have a muchharder time achieving success. Do some analysis using a toolsuch as WordTracker.com, and aim for keywords and keyphrases forwhich you have a fighting chance. 2. Create A Buzz If your site offers something new and exciting, it creates awow factor, and news about your site will spread far and widewith very little further effort on your part. 3. Don't Waste Your Visitors Every visitor that comes to your site is hard-earned - so don't'waste' them. You want them to come back, to return time andtime again. This will ensure your traffïc climbs over time,rather than remains static. First, ensure your site doesn't scare them away. Make it easyto use, visually appealing, and treat critical emails that youmay receive from visitors from time to time like gold - whilenot all criticisms are valid representations of how the majorityof visitors see your site, some of these emails can help youturn your business around if you listen in a positive mannerinstead of react negatively and defensively. Secondly, try to subscribe as many visitors as possible to alist, so that you can correspond with them time and time again.Sending them news about your site for example will keep themcoming back. 4. Pay-Per-Click Engines Bidding for keywords on PPCs like Google Adwords won't usuallybring you large amounts of traffïc, but if you do it carefully,the traffïc it does bring you should be highly targeted andtherefore very valuable. The trick is to know your stats. Know exactly what your salësconversion rates are per keyword, and how much investmënt oneach keyword is viable for you. For example, let's say your site sells artist pencils: - If you are bidding $0.30 for the keyword 'pencil', each saleof a box of pencils brings you $10 profït, but if only 1 in 100clicks for the keyword 'pencil' brings you a sale, you arespending $30 for each sale of $10, which is losing you a largeamount of money. - However, if you are bidding $0.10 for the keyphrase 'artistpencils', and 1 in 25 buys from your site, you are spending$2.50 on each sale that brings you a profït of $10, which is aprofitable investmënt - i.e. it brings you a net profït of $7.50per sale. 5. Strategic Linking This can be one of the most important methods to generatetraffïc over the long-term. Not only can you receive traffïcdirect from the links, the more links there are, the higher yourposition will tend to be in the search engines. The following two methods are the most effective ways to buildup links, and concentrating on these can repay dividends overthe long-term: a. Article Submissions The idea here is that you write an article that otherwebmasters and publishers can freely reprint on their web sites.Other sites and publishers desperately need content - you simplyprovide it. The pay-off for you is that to reprint it, they haveto include your resource box that contains a link to your website, and in the majority of cases, the link will be of thevaluable non-reciprocal kind. By writing your article and then distributing it as widely aspossible, you can end up with hundreds of incoming links to yoursite from other quality web sites. This can be the mosteffective site promotion strategy there is. b. Your Own Affïliate Program With an affïliate program, people link to your site and receivea commission on any salës that result from their referrals. This provides a strong encouragement for others to providelinks to your site - the trick is to ensure the affïliate linkactually links direct to your domain and not through athird-party site, otherwise they will get the benefit from thelink rather than you.
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