...al arbiters of your success or failure. Theywill decide if your product has value, if your copy ispersuasive, if your website is appealing. Your thoughts on thesubject have little meaning. This fact presents a dilemma. In order for you to make goodprogress on your project you will need to develop emotionalattachment to it in order to motivate yourself to work on it.This emotional attachment clouds your objectivity. Don't feelbad, it happens to everyone. Your hope for success ...

...can overcome your objective assessment ofthe merit of your topic, product or copy. So you pour a greatdeal of time and effort into a product or topic that is doomedto fail because the market doesn't really want it. Not yourfault, but it still sucks all the same. This section is devoted to showing you how to avoid thisproblem. How you ask? Simple...ask your market if they want yourproduct. Here's how you test your topic in a nutshell.1. Write a 10-20 page report on the topic, format it into a pdffile and upload it to your server 2. Set up your autoresponderand write your download email 3. Make 2 web pages - opt-in andthank you 4. Develop a keyword list and use Google AdWords todrive traffic to your opt-in page. 5. Record your results. Not too complicated. It'll take some time but not nearly asmuch as it will cost you if you don't test - then find out thatyour topic or product won't sell after you've built the wholething. And you'd have to buy all of the same services (hosting,autoresponder and domain name) if you just skipped the testingphase altogether. Plus, you will incorporate the components you create here intoyour final 3 Page Site. Take your time and aim for quality. Don't let your excitement or enthusiasm for your topic overcomeyour good sense. Ask your market what they want before youcommit major resources to any project. The remainder of this section will be devoted to more fullyexplaining each of the steps summarized above. Take your timewith this exercise - it will be well spent.