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In Mourning for the Google Cash System
Do you remember when you could pick an affiliate program, hustleup a few hundred keywords toss it all into your Adwords account& wait for the commissions. No me neither! I was busy doingsomething else during those glory days.If it ever was that easy it certainly isn't any more, there's alot of competition & intense bidding for keywords. There are bigcorporat...
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...ions bidding on anything that moves & paying tens ofthousands of dollars every month for number one listings.Just in case you weren't getting the message. Google changed therules. Now Google will only list one ad for each domain name inany given set of results. If you've ever searched for somethingobscure and found three or four ads telling you it can be foundon eBay you will understand why they did this. The result ofthis change is that you almost certainly now need your own...
...website to succeed. But never fear, there are still opportunities for the little guyto earn big.You just need a plan to maximise revenue from everything thatyou do and from every visitor that passes through your onlinereal estate.Here are my top five tips steps for maximising income fromaffiliate programs. #1 Sell to a niche. I know you've heard that message a thousandtimes before. There are hundreds of guides to niche marketingonline and you might be forgiven for thinking it's just thelatest big hype. But the fact is if you choose a small marketyou can focus your product more precisely on your target market.If you get this right more of your visitors will think that yourrecommendation was written just for them and for theirsituation. The result? More of your visitors will buy.#2 Always collect contact details from your visitors, if theydon't buy today many will buy tomorrow or the day after. If youhave a responsive mailing list, you have an asset that can earnyou money on demand. All lists start small and small lists canearn big money. #3 Once you have their mailing details keep in touch, don't letthese people forget who you are. Certainly don't only send themmail when you have something to sell. Send them freebies andnews as well. Build a relationship, tell them about your life,be their trusted friend.-- Side Bar-I read a post on a forum a while back about a guy who had beenpromoting an affiliate program for about a year. Then theprogram decided they didn't want affiliates any more. This guycalculated that he had sent over 10,000 paying customers to themerchant over the course of the year. Now he had lost a wholerevenue stream and had no way to earn from his past efforts.If only he had kept in touch with these people by collectingnames and mail addresses and keeping in contact, he wouldprobably have made more sales along the way but better still hecould now contact them and tell them about another greatproduct. -- End Sidebar--#4 Upsell your list. If they didn't buy initially then keepreminding them of the benefits of the product. If they stilldon't buy after later mails sell them something else. If theywere buyers of the initial offering then upsell them onsomething bigger and more expensive.#5 Don't stop. Never stop sending mail to your list and don'tleave it so long between mails that they forget who you are.Keep sending useful information every week, build a rapport withthem. Do this right and they will come to trust you like afriend and when their friend recommends something they will buyit.If they don't want to hear from you any more they will usethe unsubscribe link. Don't assume they are all sold out. A goodlist is good for as long as you maintain it. Which can be untilthe day you retire.Build your business right and you will be building an asset thatwill keep you for the rest of your life.One great benefit to taking the long term view instead ofimmediate profits is that you will be in a better position tocompete in the PPC marketplace. If the goal of your campaign isto build a list as opposed to making a profit then you can bidhigher and run a break even campaign.Would you like a free subscription to a monthly magazinededicated to affiliate marketing? Visithttp://www.ireviewguru.com/freeresources.html
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