...f message to:mailto:articles@isitebuild.com Warm Regards, Herman Drost******************************************************************* My Top 12 Web Site Marketing Strategies by Herman DrostIf you don't create a successful strategy for marketing your website, you can't build a profitable online business. It'stherefore imperative to drive thousands of visitors to your website, then convert them to paying customers.How do you accomplish this?Use several marketing strategiesD...

...on't put all your eggs into one basket by only employing onemarketing strategy. You could see evidence of this during thelatest Google update in which many commercial web sites whichonce had top rankings, dropped out of existence, thus instantlylosing sales.By creating more than one strategy to market your web site, youcan soon see which one works the best by attracting the mostvisitors.Market with consistencySet up a clear daily, weekly, monthly and yearly marketing planfor your web site and stick to it. It is the lifeblood of yourbusiness.Test marketingContinually test all your web site marketing strategies to seewhich one works the best. Eliminate those that are notprofitable.12 successful marketing strategies:Search engine optimizationHere are the locations where you should include your mostimportant keywords or keyword phrases:1. Meta tags (invisible) Title tag Description tag Keyword tagAlt tag2. Page content (visible) Weave your best keywords throughoutthe content of your pages. Focus on the first 250 words on yourpage and only use one to three keyword phrases per page ofcontent. Include keywords in your H1 tag (main title) and H2, H3tags (subheadings) as well as the hyperlinks in your site or andin outgoing links.Search engines and directories3. Submit to major search engines - Google is currently the mainsearch engine to get listed in. If you get listed there, youwill also get listed in AOL, Netscape, and Yahoo and it's stillfree. This may change in the near future as the competitionheats up. Other free listings also include directories such asODP. Do a search on Google to seek out your niche directories iefor sunglasses, look for sunglass directories.Here are the other search engines to submit to:http://www.searchenginewatch.com/links/article.php/21562214. Pay per click (PPC) search engines - if you wish to generatetraffic to your web site immediately, set up a Google Adwords orOverture campaign.http://payperclicksearchengines.comEmail Marketing5. Create a newsletter - most folks don't buy from youimmediately but need to be contacted several times to put themin the buying mood. Place a subscription box on every page ofyour web site. Send out your newsletter every two weeks to keepin touch with your subscribers. Be sure to include originalcontent (not rehashed content) along with new products you wishto introduce to them.6. Email Course or tutorial - set up an autoresponder that willdeliver quality information over a period of seven days. Thismeans you have multiple chances of contacting your visitor andpromote your product or service at the same time.7. Ezine Ads - create an ad for your product and find ezinesthat cater to your target market. Write several ads and trackthem until you find one that pulls well.8. Signature file - include this all your online and offlinecorrespondence. Set up your email client so that it does thisautomatically each time you send out an email. Include yourname, who you are, what your business is about, a way tosubscribe to your newsletter, your web site address and youremail.Link strategies9. Write articles - ezine publishers are always looking fororiginal content. You can include a link back to your web sitein your signature file. If several ezine publishers (that mayhave thousands of subscribers) publish your article, you can gethundreds of links pointing back to your web site.10. Reciprocal linking - get links from other sites thatcompliment yours. ie if you just offer web design and someoneelse offers search engine optimization you could exchange linkswith each other, thus adding to the quality of each of yoursites.11. Forums - offer your help to other forum participants thenleave a link back to your site in your signature file. Popularforums are spidered regularly by the search engines, thus givingyour site a link boost.12. Offline marketingNot all your customers are online. Market offline by includingyour web site information on all stationary ie letterhead, andbusiness cards. Place ads in newspapers, trade publications,send out postcards, fliers and get involved in localorganizations such as the Chamber of Commerce. You can even setup your own local club or be a guest speaker for others.Continuously evaluate, test and refine your web site marketingstrategies so that you can apply them to any product. These arethe keys to building a successful online business.