..., find hidden niches within it, authorintriguing, creative, relevant and keyword laden content, houseit in a framework that meshes precisely with that content,dissect and analyze your ranking competition and apply thatstatistical data within the afore mentioned tasks, you'll beusing that money back guarantee.The same goes of number one rank promises for a keyword for $49.Now I'm not suggesting a claim like that is bogus or falseadvertising. But, ask if that keyword or phrase ...

...has actually hadmore than one search somewhere in the world in the past month.Or to shake them, insist your keyword phrase they must bring tothe number one spot is "online casino.IS THERE INEXPENSIVE HELP THAT WORKS?Is there a working alternative for smaller businesses and sitesthat can't budget pro SEO right now? There are techniques thatwould give your site a chance of rising higher in the ranks.You'll find countless articles and instructions online and inbookstores about general things you can do to your site toimprove it's online presence. While helpful and usually accurate, blindly applying techniquesto your site without some further knowledge of your own site,your competition, and your online market will hinder yourefforts.With some real world, current analysis of YOUR individualsituation at your disposal, you can greatly improve your effortswith even the smallest copy, title or content adjustment. It isgoing to require some work on your part, no matter whatdo-it-yourself tactics you employ. HOWEVER, there are tools and analysis reports available to youthat can give you a towering leap for the do-it-yourselfer. Someplain English comparisons of your page vs. the top 10 rankingpages in a particular engine for a particular keyword phrasewill define dozens of parameters to begin your do - it -yourselfoptimization. How many links do you need, are there better keywords you shouldchoose, and then what do you do with all this information onceyou have it? Comparisons and analysis of your site and yourcompetitors are usually presented in an easy to understandformat and reveal patterns and collected intelligence that canhelp you re-write and revise your content and page layout andbegin your SEO efforts a lap ahead of everyone else.SET REALISTIC GOALSYou must remember, legitimate, professional search engineoptimizers are immersed in their field and are educated withexperience. The time, knowledge, talent and effort that you getwith a pro is worth every penny. A professional SEO's approach involves research of your market,competition and many times a significant renovation of yourexisting site from code to content. The in-depth detail and deepanalysis, content development, link and page structure requiresa significant amount of time, experience, and a lot of handwork. In other words, if you want to feel better and improve your selfimage, you don't have to pay a doctor to tell you that eatinghealthy, taking a vitamin and regular exercise will make amarked improvement in your well being. If you want the large scale, lasting and radical change afacelift can give you, you must pay a plastic surgeon for hiseducation, experience and talent.Don't forget to use some common sense when looking at yourmarket. If you think you're going to rank for a highlycompetitive keyword that has several well known companies at thetop without the aid of a professional, you'll probably end updisheartened. Achieving first page ranks for competitive keywords in asaturated market is a mammoth task, and at the very least wouldrequire a full time effort by an experienced firm with resourcesto take on such a challenge. Don't be discouraged; with somebrainstorming you can think of some related, less competitivekeywords and niche markets to target. HOW A LITTLE KNOWLEDGE CAN GO A LONG WAYSome very simple copy adjustments in the right place can go along way on less competitive sites. Let's look at a few easychanges anyone can make.Page TitlesThe page title, the words that display in the top of your webwindow, is one of the most crucial elements on the page as faras the search engines go. When you do a search for somethingwhat do you type in the search field? Unless it's a company'sspecific name, you type in a keyword or key phrase like "menscross training air sneakers".A very common mistake is to put your company name in the pagetitle. Sometimes it's appropriate, but for ranking purposes, usea concise description of your page with a prime keyword fromthat page.Bonus Hint- Start your first sentence with that same keyword!Content QualityYou'll surely find as many opinions about content as there areabout politics. Take away the extremes and you'll find the meatis the same. To increase your rank, you have to have searchablecontent, and it must be quality. What is quality? Moreimportantly, what do the search engines think is quality?The answers depend on your site and position on the internet.However, all quality content shares some characteristics.It's useful information about your products or service. Don'tthrow random free, generic, carbon copied stuff from the webonto your site. Use some thought and creativity. Build copyaround different aspects of your target. LOOK FROM A NEW PERSPECTIVEIf you have a site about restoring classic cars, make a pageabout the evolution of headlights over the decades. Add anotherpage about how and where to find hard to find classic parts. Content should be:Easy to follow- and well written for a human reader, not asearch engine.Unique- write it yourself or hire a writer.Varied- Don't fill your page with the same keyword repeatedly oryou risk being considered spam. Examine the keyword densities ofyour keyword in the top 10 listings it returns in a particularengine. Stay within that number.Take a few more evenings or weekends and improve your ranks bydoing some research and digging, and applying that invaluableknowledge strategically to your web site.KINDS OF SEO RESEARCH you can do to winThere are SEO companies online who offer various reports thatcan save you a lot of the legwork. Even the simplest of taskscan be too time consuming when you need to focus on editing yourpages. For example, finding your current rank, if any, in all ofthe major engines for all of the keywords you want to rank couldtake a day on your own. Some other types of reports availableare: Keyword Research-A list of keywords you or I might make sitting down with apencil and paper is a good start. The important word here is"start". That list is dozens of revisions away from completion.It will expand and contract many times as further information isgathered. Are your words focused and targeted enough so you'll attractqualified leads? Are there related words and phrases that youhaven't thought of? What words does your competition havethroughout their pages? And most importantly, are the wordsyou've chosen actually being typed into search engines?You can find many different levels of keyword services fromsimple analysis of your existing pages to research anddevelopment of an entire list ready for use in your pages,Adwords or PPC campaigns. Competition Research-Who is ranking now? Who is in the positions where you want tobe? Examine your competition's pages with a microscope. AnUnderstanding of those you want to outrank gives you a workingoutline to revise your own. (Do NOT copy their content.) Focuson trends, keywords, densities, titles, page elements... theirpages, structures and their links. On Page Optimization-A report like this analyzes the words in the elements on yourpage like titles and boldface or headings as well as your bodycopy, and link text. It also tells you information about keyworddensity. Earlier I mentioned that using a keyword too many timeson a page could be considered spam. An analysis like this willshow how many times each word, word pairs and groups of wordswere used on a page and what percentage of all the words theyare.A report on a high ranking competitor's site will give you someinsight into a page that is successfully ranking for keywordsyou want.Off Page or Link Reports-As soon as you start learning about search engine optimization,you'll understand what a key role good quality links play indetermining rank. These types of analysis will show who islinking to you, or even better, who is linking to a rankingcompetitor. You can get some ideas of sites to list with and anapproximate number of links of a particular quality that you'llneed to rank.TAKE SOME ACTION- a few well researched changes can give you aboostIf ranking and online presence are crucial, then find arespected, recommended and experienced search engineoptimization professional. The same logic that tells you to goto the doctor when aspirin doesn't do the applies to thissituation. If budget is constricting, your keywords have littlecompetition, or you'd like to improve your presence to the bestit can be without employing a professional then you'd besurprised what a little knowledge and time can do for yourranking. Applying the same techniques every few weeks andkeeping your site fresh will put you a level even higher abovethe rest.Remember, many variables and factors are considered and givenvarying weights by different engines to determine where yourank. A brand new site, no matter how optimized it is usuallydoesn't show any rank in Google until it miraculously appearsabout a year later. Older sites of more than a few years oftentake the top ranks for competitive words. Don't be discouraged. The simple SEO methods you read aboutonline or in publications can give your site a strongerpresence, but will achieve far better results for you if youemploy some smaller, budget based intelligence and research.