... order ofeffectiveness, but rather in the order needed to share my story:- Search Engine Listings - Pay-Per-Click Search Engine Listings- Website Advertising - Ezine Advertising - Free-ReprintPromotional Articles SEARCH ENGINE LISTINGSTo get listed in the search engines does not have to cost youmoney. I use Free Web Submission ( http://freewebsubmission.com) for my own search engine submissions. This tool is providedfor us by Jayde o¬nline, Inc. Although their software submit...

...s o¬nly to the top 20 spidersearch engines, it does provide direct links to the top 50spider search engines. PAY-PER-CLICK SEARCH ENGINE LISTINGSOverture ( http://overture.com ) is the largest of all ofthePay-Per-Click providers. Google Adwords is another o¬ne ofthe most powerful PPC providers ( https://adwords.google.com ).With PPCSE's, you buy keywords or keyword phrases from theprovider. When your purchased keywords are placed into thesearch engine query, your ad will appear in the paid listingsnext to the global results. With all systems, you o¬nly pay a fee if someone clicks yourlink to visit your website. Google Adwords adds tougher criteriato the basic model. Their software determines your CTR (clickthrough rate) to make sure your advertisement is living up tothe Adwords Display-to-CTR recommended ratio.In addition, with Google Adwords, your purchased keywords mustbe relevent to your offerings. WEBSITE ADVERTISINGMost content driven websites offer advertising o¬n their site.Some sites offer their advertising at very reasonable rates,while others offer ad rates that make them viable advertisingpossibilities for o¬nly the largest businesses.You should always select a website for your advertising whereyou suspect people in your potential marketplace actually visit. For example, with my business, writers are the people who buy myservices. So, I spend most of my advertising dollars to reachwriters. o¬ne of my most effective advertising outlets I use isa site called Sell Writing o¬nline at:http://sellwritingonline.com/ Another site I advertise o¬n isLyons International at: http://www.lyonsinternational.com/ EZINE ADVERTISINGWhen you advertise in ezines (online newsletters), you run intothe same factors that you do with website advertising. Some havehigh ad rates, while others do not. Some have high readership,and some do not. And all of them target a certain segment of ourpopulation. When shopping ezines to advertise in, you should always targetthe readers you hope to attract to your business. You shouldalso make sure that the cost of advertising is within yourbudget and reaches the number of people that is needed to keepyour advertising cost-effective. Generally, ezine advertising rates run in the range of $8 to $18per CPM. CPM is a publishers term that tells the Cost PerThousand subscribers. If a e-zine charges $8 per CPM and has700,000 subscribers, then your cost to have your advertisementsent to the whole list will run you a cool $5600 --- 700 x $8. FREE-REPRINT PROMOTIONAL ARTICLESNow, imagine if you could get your ad into dozens of ezines, andimagine that you could do so for far less than the $5600 in ourexample. By using Free-Reprint Articles as a tool to promote yourbusiness you will begin to see your Classified Ad /Resource Boxin the reading sections of ezines of all shapes and sizes... andall of your articles will appear in the ezines that most likelywill target your potential customers.With a free-reprint article, you are doing the publishers afavor by giving them quality reading materials that they canshare with their readers. At the end of each article is what iscalled a "Resource Box". This resource box is like a short"About the Author" piece that resembles a short classified ad.As a general rule, the resource box should be limited to 6 linesby 65 characters. By limiting the size of the resource box, thewriter is increasing his or her chance to see his or her articlein print.When you write articles that are consistent with the topics thatyour potential clientele will read, you are able to consistentlytarget the people you need to reach with your advertising. SAVE THOUSANDS OF DOLLARS WITH PROMOTIONAL ARTICLESI have personally used Free-Reprint Promotional Articles for thepromotion of my own business for the last two and a half yearsconsistently, and for the past five years o¬n an intermitantbasis.My articles and the articles that I have distributed for myclients have appeared thousands of smaller ezines which offerinexpensive advertising and in hundreds of ezines which chargethousands of dollars for advertising. As a bonus, our articlesare reprinted o¬n thousands of websites of all shapes and sizes.With just my own articles, if you were to count up theadvertising fees for the publications and the websites that havepublished my articles, you would be able to see for yourselfthat I have gotten tens of thousands of dollars in freeadvertising in exchange for the small amount of time I hadinvested in creating and distributing my articles. Whether you write your own articles or pay a ghostwriter towrite your articles for you, the combined cost of creating anddistributing your article is far less than the value ofadvertising that you will receive in exchange for the reprintuse of your article. As a general rule, by using free-reprint articles to promoteyour business, you can expect to gain $100 worth of freeadvertising for every dollar you spend to create and distributeyour articles. IN CONCLUSIONNo other form of web advertising offers so much bang for thebuck as does using free reprint promotional articles. The valuegained from free reprint articles is big, and it is long-term. Iwrote my first promotional article in 1999 --- it is still beingpublished today o¬n a regular basis. With all other forms of advertising, you pay o¬nce and getimmediate results. o¬nce your dollar is spent, you will neverearn any more value from that dollar --- it is long gone. Withreprint articles, your dollar will deliver results to you timeand time again.The question I have for you is this. If you are not using freereprint articles to promote your business, then why aren't you? ----------------------------------- By: Hamoon Arbabi Source:http://homebusiness.nexuswebs.net