...vedone EVERY SINGLE ONE of those!EVERY single one. And some of them, I could have added another12 chapters on top of what was in the book.Question. If I actually really do know how to do that web thingso very thoroughly (and it appears that I actually really andpractically do!), then why don't I have 9 billion visitors persecond?The answer is simple.EVERY ONE of these 101 ways TAKES IMMENSE INVESTMENT IN TIME -IF you're going to do it right and get it to a point where itactua...

...lly works well enough to really start generating thatmysteriously elusive web traffic for your site.Let's just take a single one for example, the autoresponder, inall its glory.Even if we leave out the time spent learning the software,soliciting ads, writing the content, if you really, REALLY didthat thoroughly, with a number of multiple chainedautoresponders with thousands or tens of thousands ofsubscribers on each one, the sign up pages, advertising the signup pages, keeping the whole thing up to date and dealing withthe correspondence this generates, the trouble shooting,unsubscriptions, and everything else, you would end up doingNOTHING ELSE ALL DAY - and have a full working week.And that is just ONE item on a "101" item list.The same holds true for EVERYTHING.To really build, use, police, update, enlarge and maintain a topclass directory, a 40 hour working week by ONE SINGLE PERSONwith their computer is taken up, just with that and ONLY that.To run, police, advertise and expand a popular forum is yet thesame again.To produce an exciting, content rich, constantly up to date blogthat brings in followers and sales, yup, it's a full time task.To produce, maintain, advertise and run a really good ezine doesexactly the same again.So does "article marketing" with its multiple submissions,updates, multiple directory listings, authors bios, and so forth.And so does "newsgroup marketing" once again.Want to try your hand at running a good affiliate programme?How about keyword optimising each and every page of your websitewith content alignment, meta tags, robot instructions, andmaintaining this with feedback on your listings in varioussearch engines to keep in the top ten as the fashions changeradically overnight?Perhaps a multiple placement dedicated banner advertisingcampaign with feedback statistic adjustments?Really get into Google adwords and maintain, track, fine tuneand keep it perfectly up to date in response to your competitorsand customers?Same story, all over ...And so it goes on.Here's the deal.All these things, I only did in order to support the businessI'm actually SUPPOSED TO BE IN!My 40 hour working week (well don't make me laugh! but anyway,just for argument's sake and to have a figure there) SHOULDtheoretically be taken up by research and writing, as I'm awriter.So what we have here is 101 ways to spend a full 40 hour week,plus your own job's 40 hour week.Shame we don't live on Pluto, isn't it. They have weeks thatlast centuries ...So what is ONE SINGLE PERSON trying to do web marketing supposedto do?Well, and after ten years of beating myself up for not doing allthose things "properly", I think the following is of the essence.No.1 is to understand that unless you have dedicated staff,there is no way on Earth you can do all of that yourself. There simply isn't enough time, even if we leave the steeplearning curves and time spent trying to understand software andsuch quite out of it.So what one has to do is to pick and choose from these 101strategies the ones that are:a) the easiest and fastest; b) the ones that last the longest onautopilot; c) the most natural to what you're supposed to bedoing in the first place (yeah that's the originaljob/product/mission, remember that even still?)If you like databases but abhor article writing, concentrate onbuilding a good directory and forget about article submissions,for example. We need to prune, prioritise and perfect only a very few ofthese 101 options, and stick to those.That's the only way to survive this.It is to understand that you PHYSICALLY CANNOT do all that; thatif you try, you can't help but fail at everything (as then,NOTHING gets the attention it needs to actually bring resultseventually!); and that you have to PICK AND CHOOSE which battlesyou're going to fight.Lastly, all that 101 traffic stuff has to be subjugated to thereal reason we're here, whatever that is, and must NEVER beallowed to get to a point where it is taking up more than 50% ofyour time.So.Go look at a list of these internet marketing devices.Pick just those you are naturally attracted to, and just FORGETabout all the rest.Try and make those as good as you can, and build up yourbusiness to a point like that until you can hire staff andmanpower to expand into some of the other traffic generatingdevices.And in the meantime, take a deep breath, relax, and know thatNO-ONE, not even someone with 8 tentacles instead of arms andwho never sleeps, can actually do that myth and successfullyimplement "101 Ways To Advertise Your Website".Wisdom is a fine thing ...SFX :-)Silvia Hartmann http://SilviaHartmann.com