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The Rich Jerk: A Marketing Odyssey, Part 2
A couple of days ago, I wrote lengthily enough about newmarketing sensation, The Rich Jerk. If you’ll recall, at thetime, I had not read the book in question and was about to goout and buy it for the sum of $97. As promised, I put up thedough and downloaded the 40 something page work, and here is myreview.Incredible amounts of hype and pr have made it virtua...
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...llyimpossible to come across a negative opinion of the Rich Jerk’sebook «Making Money on the Internet is Easy». From Yahoo News toforums, articles, reviews, you name it, it all points in onedirection, The Rich Jerk is the real deal. Hmm, but is that thewhole truth and nothing but the truth?Well sorta… After all that hype, I was thinking that I wouldfall out of my chair, but my bottom stayed well in place. Did Ienjoy the book? Yes. Did I learn stuff? Yes. Was I completelyblown...
... away with the material, I have to say not really…On the other hand, there aren’t that many so-called secretsgoing around out there. Any secret worth the breath itswhispered in can’t be too much of a secret, especially on theinternet…Don’t worry, I haven’t forgotten what I said, I will launch amarketing offensive around the Rich Jerk’s ebook, «Making Moneyon the Internet is Easy», I’ll get to that in a minute, after Iget the review out of the way.What wasn’t so good about the Rich Jerk was that it promised nofiller and no fluff. It mostly stays true to this promise, butthe two last chapters were of no use to me. The last chapter isabout very basic webwork that you could find anywhere for free.The chapter before that is about investing your money. Theplaces he recommends are sketchy or seem that way to me and Iwouldn’t throw a cent at them under any circumstance. Anylegitimate 20% a month compound interest investment that hadbeen performing that way for 3 years or more is not going to besuch a well kept secret…The chapter on Ebay was not of interest to me either. The RichJerk does provide you with the best sources for drop shippingand prices but other than that, the advice is pretty generic,and I don’t need anyone to come and tell me things that seempainfully obvious, like not sending money to vendors in foreigncountries by using Western Union, is anyone still that naïve? Inall fairness, I didn’t buy the book to read about Ebay, butpeople who are starting out in that market will save themselvessome time by reading the material.I do have good things to say about the Rich Jerk though. Insideis a 2 page section on writing sales letters and a two pageexample of a sales letter written following those guidelines.Read it and you should never have to buy any of those fancy 200page programs on writing a sales letter, it would be a waste oftime.Next up, SEO. Did I learn anything here? Yes I did. Not ton’sbut enough to make my purchase worthwhile. I’m sure that evenone of the tricks applied properly would pay for the ebook in notime flat… If you’re willing to delve into the world of blackhat SEO, you could benefit very fast from buying the book. Howabout Adsense and Adwords? Yep. In fact, that is the most usefulpart of the book in my opinion. There is no time wasting and nobeating around the bush, its straight up do this, then do that,then watch the money come pouring in, and I have to say, yes itworks.In fact I truly believe that applying the simple model the RichJerk describes for making money with Adwords and Adsense wouldbe amongst the most solid choices a budding entrepreneur couldmake in starting a new business on the internet with the goal ofmaking money. And another technique or two would do the job justfine also.So what’s my conclusion on the Rich Jerk? I expected more butstill got a lot for the price, so yes it was worth it. All in all the most positive thing about it was that it cutsright through the mumbo jumbo and tells you exactly what youhave to do, in simple steps, to be successful in your onlinemarketing ventures, period.Will you become rich by just reading the book? Undoubtedly not.Will you become rich by reading it and applying the techniquesdescribed within? You stand more than a fighting chance, in factif you follow the simple instructions, I’ll be tempted to sayyes, you will make money and may in fact become «rich». As far as I’m concerned, the right knowledge will save you up toyears of research and trial and error. I’ve bought many booksfrom the «gurus» and none of them have come close to being asvaluable resource as the Rich Jerk’s book was. Final verdict:recommended.Now for my marketing offensive. As I mentioned previously, I’mgoing to set up a site to sell the Rich Jerk’s ebook. It willnot be the generic review + affiliate rebate site, its going togo the whole ten yards. And I will put into effect some of thestrategies elicited by the Rich Jerk himself.Stay tuned, you may see success in the making. Next up I’m goingto tell you exactly what my diabolical little plan is, in thenext exciting edition of The Rich Jerk: a Marketing Odyssey.P.S. If you haven't read the Rich Jerk's sales letter, find ithere. If you go and buy the ebook following this link, you willstill be eligible to receive the 100% rebate i will soonbe offering...The Rich Jerk
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