... for the success of the AdSense program.The very first reason is it is launched by Google, the leadersof Search Engines. After establishing themselves in the crowd ofSearch Engines they had a crown of credibility with them.The second reason for the popularity lies in the fact thatGoogle is not concerned about the amount of traffic you aregetting to your website.They are more concerned about content. If the content is reallygood your site will generate visitors over a period o...

...f time.This is unlike many other pay per click affiliate programs,which have a condition on the number of visitors you are gettingper day, before your application gets approved.This creates an interesting situation for online entrepreneurs.The more the traffic they generate to their site, the more isthe possibility to get the AdSense ad clicked and they get paid. Now Google also benefits from this. Since AdSense ads arenothing but the same ads from the Google AdWords accountholders, Google charges the AdWords account holder of thatparticular ad which is being clicked and pays a small portion tothe webmaster on whose website the AdSense ad resides.The amount which Google charges the AdWords account holder andpays the AdSense account holder is determined entirely by theonline popularity of the given "keyword" for which the ad waswritten by the AdWords account holder.This is where the real opportunity has come up for onlinenewcomers. Most people put a lot of energy in finding "highpaying" keywords or simply purchase a database of "high payingkeywords", create a small website around the keyword, putAdSense code in it and start generating traffic which mightclick on the ad and expect to get paid high.But here is the real kicker! The amount which you get paid isdependent of 5 different factors. Some of the factors are out ofthe control of the webmaster (you).For example if a keyword phrase pays something around $14 to $15per click. Most people think that even if they get a 1% clickthrough rate, that is 1 person clicks out of 100 visiting theirwebsite, Google will put $14 in my account. Yes it's true, butnot always!The amount which you get paid, depends on which ad gets shown onyour website. The ad which gets shown on your website isdependent upon the relevancy and lot more other factors. The true success with AdSense lies not on targeting only "highpaying" keywords, but with focusing on creating highlyinformative content and getting repeat visitors. Google lovescontent. If you provide it on your website you willautomatically get more visitors and increase the possibility ofhigh click through rate which leads to more income to you andGoogle.So, learn to build traffic first and then fine tune your websitewith AdSense script to start earning immediately. The truesuccess with AdSense is with generating content rich pages andattracting traffic. "High paying keywords" is a secondary factorwith AdSenseCopyright 2005 Shrinivas VaidyaAdSense is the registered trademark of Google Inc.