...wordsallow ninety-five signs to summarize one's whole purpose.What is the solution? Just read press releases, they give youthe answer. First of all, a spectacular title with a maximum often words preferably easy-money or instantaneous-success orsecrets-for-richness or income-without-work oriented... Then acompelling first paragraph that depicts a first-class ticket tosuccess with no struggles, no risks, no failures. Just to makethe reader go on, dream on. Finally the bulk of ...

...the pressrelease. Frequently the most entertaining part of numerous pressreleases. The author begins with a speech about himself, hisbelieves - some more words gained with the development of thepersonal reasons behind these believes - his (preferably famous)colleague's opinion. But this is often not enough to reach therequired number if words. This is the time for the fairy taleabout Old Uncle Willy who was a baker but nevertheless had realgood insight into... ... Do you notice I am doing exactly thething I am making fun of? To make a long story short, this isstuffing required by the rules of the press releases game. Now,try and imagine the challenge of a fine art photography on-linegallery as ours, oneppm.com, playing such a game: we have topromote and make known images with words. The main reason andthe ultimate goal of press releases being to get picked up byGoogle, Yahoo, MSN and the others to get the maximum of inboundlinks to one's web site and better a Page Rank that will give asmuch opportunities to be THE winner as playing the lottery...what an apparently ironic world, isn't it? Not so sure: thatspeaks for the faith of the human being in himself, herself, aformer spermatozoon that has won.