...eto find this information.Let's first talk about keywords... When I say 'keywords', I'mreferring to marketing keywords. These are the words that yourpotential customers would use to describe your product. Theseare the same words that somebody would type in an online searchengine to find your products.If you have a business website and you don't know whichmarketing keywords your website is geared to, then you'rewebsite is certainly at a huge disadvantage. Why? Because youwill ...

...be losing business. And you can bet that your maincompetition WILL know their marketing keywords, and they WILL bestrategically using these keywords in their website andadvertisements.You see, when search engine spiders crawl your website, they'relooking for text in your website that can be indexed and used todescribe the content of your website. If your website doesn'tcontain the proper keywords that people use to find yourproduct, then your website will likely not show up in theirsearches. So your website really needs to be optimized with therelevant marketing keywords that the majority of people areusing to search for your product.Another example where it is vital to know your marketingkeywords is when using Pay-Per Click (PPC) advertising. Pay-PerClick advertising is typically done through search engines whereyou pay each time someone clicks on your advertisement (link).Your advertisement will appear after a user goes to the searchengine and runs a keyword search (which is just a regularsearch). The search engine looks at their submitted keyword(s)and then cross references those with the keywords associatedwith the PPC advertisements. If they match, the PPC ads are thenreturned with the users search results... Go ahead and go toGoogle and run a search. The ads you see on the right-hand sideof the screen are the PPC ads.(Note: The order in which the PPC ads are returned are dependanton a few factors: the price you're willing to pay for eachclick, the search engine used, the ad Click-Through Rate (CTR),etc.)Let's now go through a quick and free process for finding goodkeywords for your website.1) Go to the Google AdWords Keyword Tool(https://adwords.google.com/select/main?cmd=KeywordSandbox)Enter some key words into the textbox that you think peoplewould use to conduct a search for your product. When you'redone, click the submit button. You will then be shown specificand similar keywords. Write down the ones that you think wouldapply to your product.2) Go to the Overture Keyword Selector Tool(http://inventory.overture.com/d/searchinventory/suggestion/)Enter each keyword that you have written down from step 1, thenclick the right-arrow button. This will allow you to see whichkeywords are the most popular in Overture. Note: the mostpopular keywords aren't always the most appropriate. Forexample, if your website sells guides on how to rebuild a 57Chevy, then you will probably want to specifically target '57Chevy' keywords, instead of the less specific 'Chevy' keyword.Why? Because you want to get your ad/website in front of thepeople that are most likely to buy your product.The above 2 websites should give you a great keyword list thatyou can now use to optimize your website. But if you want toadvertise using PPC, you really need to know what yourcompetition is paying for your keywords. This is an easy task aswell.3) Go to the Overture Bid Tool(http://uv.bidtool.overture.com/d/search/tools/bidtool/)Enter your keywords into the textbox, and then click the searchbutton. This will return the Overture bids for that keyword. Thehighest bids likely get the highest placements - meaning the adsare closer to the top position on the first page of the user'ssearch results. The goal is to get as high as your budget willallow to the top position to ensure maximum exposure of your ad.There you have it... three great websites that can help yourInternet marketing campaigns - and best of all, they are allfree to use!Sincerely,Michael Ellis