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Web site Marketing and search engine optimization
Marketing Your Web Site. You wouldn't put a bill boardin the desert, so why are you hiding your web site? Too many companies spend too much money developing a really niceweb site that no one will ever see. Before starting any web sitedesign or re-design make sure you've allocated at least half ofthe budget to getting the site optimized in the search engines...
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.... For those selling a service. There are a few steps you need totake. The first step is to create meta-tags with a descriptionof your site and keywords that are relevant to the content onyour site. The keywords and content should stress the serviceyou provide, why a potential customer should use your companyfor this service and how to contact you to buy this service. Ameta tag generator will help you to create the properlyformatted code for you web site based on keywords you ...
...select.These can be found on google or msn by searching with thekeywords "meta tag generator". You'll then need to submit thesite to the major search engines like Google and MSN. For Yahoo!you have to pay a yearly fee of $299 to get listed. There aredozens of search engine submission services that will performthese services for you at a very reasonable price. When you've completed your submissions you can expect anincrease in traffic but it's going to take some time. Anywherefrom a few weeks to a few months is not out of the ordinary. Toincrease traffic more quickly you'll need to use a service likeoverture or Google adwords. These services allow you to placesmall ads for your site whenever someone does a web search thatincludes your the keywords you've purchased. You probably onlyoffer your service to a limited area so you'll want to make sureyou include this area (City, state, town or region) in yourkeywords. That way you won't be paying for clicks and visitorsto your site when you do business in California and the visitoris from Texas. For those selling a product. The process is essentiallythe same. The difference is you're selling to a much biggeraudience. Sounds great right? More potential customers equalmore sales. Not necessarily. You've also got a lot morecompetition and much more pressure on your prices. I'drecommend starting out selling regionally. Your own backyarddoesn't have to be the starting point but it may help withshipping costs. When you've got that system ironed out you canexpand geographically and still control your web advertisingcosts by including the locations in your keywords searches.
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