...artment store. These browsing customers can turninto buying customers if they find what they are looking for.Now before they can find what they are looking for in my store(website) they must first find that store. There are a number of ways to let the potential customer knowwhere your store (website) is. You can let the customer knowwhere you are by advertising in internet newsletters. You canlet the potential customer know where you are by advertising inmagazine, both electr...

...onic and paper, or the most common way isthrough search engine submission. What I want to address in thisarticle is letting your potential customer know where you are byan often overlooked, method of reciprocal links.The concept behind a reciprocal link is that I'll put a link toyour site on link page if you put a link to me on yours. Now thegoal of reciprocal links is to increase the relevancy of rankingby search engines. Search engine place a value on not just howmany site you link to but also on how many sites link back toyou. Now if that number of site linking back to you is good,this may increase your ranking on some search engines.Watch out for junk links Did I say relevancy? Yes your linkshave got to be links that naturally have a synergy to your siteor you may even be penalized for the link. That's right thesearch engine may consider your links full of junk a way ofspamming them.Now there are a lot of link farms that a webmaster can join andgain link popularity overnight. Most of the old veterans wouldtell you that search engine consider them another form ofspamming them and that you should not join one. So how do I get these links on my site you asked? Search foryour key words find relevant site to you own and contact thewebmaster and ask! That right I said it ask your competitor!Contact a webmaster of a site you want to create a reciprocallink with and just ask. Here's a note of suggestion link up ifpossible! Try to link to sites that have a higher rating thenyou this can only increase your popularity.The Book Dotcomology gives some important information on theproper etiquette in requesting a reciprocal link from anothersite. Here are the highlights to this format * Before youcontact the webmaster place a link to their site on your homepage, this will assure them that you will actually provide ahigh quality link. * When emailing them create a subject linethat will encourage them to read your message rather thendeleting it. Something about their site or a product they sellwill more than likely catch their attention. * Begin you messageby talking about their site and what you thought was interestingabout it * Detail your product and asked to exchange links withthem * Let them know exactly where they can find their link onyour site. * Explain to them that if you do not hear from themwithin 2 weeks that you will consider it a negative response andremove their link form your site.Today search engines are increasing the importance of relevantlinks t your site and to stay or get to the top of search engineranking you need every advantage you can get, so don't overlookthe need for reciprocal links.To find out more about Dotcomology "The science of making moneyonline" go to http://awwsum.com/dotcomology.html It's easier than you think ----------------------------------------------------------------- Not long ago, I didn't know ANYTHING about Internetmarketing... However, within just 2 weeks, I launched my ownwebsite AND learned how to profit from an opt-in list, pull insales with ezines, make money with Google Adwords and setup myown BLOG! Here's how: http://www.PlugInProfitSite.com/main-10664-----------------------------------------------------------------NOTE: You have full permission to reprint this articlewithin your website or newsletter as long as you leave thearticle fully intact and include the "About The Author" resourcebox. Thanks! :-)