Rely on Internet Local Search to Bolster Your Yellow Page Directory Category

Copyright 2006 Off the PageThe Internet can promote your services in unlimited relevantareas that buyers are looking forEven when they both have a website, a service business (likewindow blinds) has to use the Internet differently than anonline business does. For example, a chiropractor needs toprovide different information a trucking firm, to supply whatcustomers search for. While they both can benefit from LocalSearch exposure, what information they need to provide aboutthemselves varies greatly.Break down the limitations imposed by category thinkingWe've been trained by the Yellow Page directory to look for abusiness within its primary category section. But Local Searchallows a person to find what they want under many moredescriptive terms. They can search for a sub-category, ratherthan a generic listing like "contractor". They're able to find anarrowly-defined specific service or product - if a business hassaid that they offer it.To be listed in the Directory, a business pays for each categorywhere it appears. But a website has no such limitations. It canshow numerous specific offerings - like Dog Training, DogNutrition, Dog Books, Dog Toys, etc. And it can promote eacharea to different buyers.So your business benefits from showing up in Local Searchresults as many ways as possible. Go out of your way identifysuch specific, narrow topics. You might find yourself withoutany competition in such search results.Studies show that people who search with specific terms are moremotivated, and likely to buy "Minolta camera"� instead of"camera".� They're ready to take the next step.Categories that draw the most attentionNot all businesses rely to the same extent on their Yellow Pagelisting to attract customers. And I'm sure that will turn out tobe true with Local Search as well. The following list showswhich directory categories draw the most visitors. Bu...

...t if yourbusiness isn't listed among the top, you've got even more reasonto begin marketing yourself online.Internet exposure can provide a powerful marketing boost foralmost any type of local business. Whether you have a website ornot, you need to assure that accurate information about yourbusiness gets picked up by every major search engine, andInternet Yellow Pages. I've found the most reliable way to dothat is through Register Local,http://www.localsearchresources.com/register_local.html For asmall annual fee they keep your business information updated andaccurate on every online database that matters. And you don'tneed a website, if you don't have one.Top Yellow Page Headings (in this order)1. Restaurants 2. Physicians & Surgeons 3. Automobile Parts -new & used 4. Automobile Repairing & Services 5. Pizza 6.Automobile dealers - new & used 7. Attorneys/Lawyers 8. BeautySalons 9. Hospitals 10. Dentists 11. Insurance 12. DepartmentStores 13. Plumbing Contractors 14. Banks 15. Veterinarians 16.Theaters 17. Florists - retail 18. Airline Companies 19. Hotels20. Hardware - retail 21. Lumber - retail 22. Tire Dealers 23.Real Estate 24. Automobile Renting & Leasing 25. Pharmacies orDrugstores 26. Churches 27. Furniture - retail & non-specific28. Grocers - retail 29. Rental Service - Stores & Yards30.Carpet & Rug Cleaners 31. Appliances - HH - Major Dealers 32.Glass - auto, plate, window 33. Electric Contractors 34. Schools- academic, secondary, elementary 35. Contractors - General 36.Government Offices - US 37. Travel Agencies 38. Taxicabs 39.Sporting Goods - retail 40. Roofing Contractors 41. Dry Cleaners42. Book Dealers - retail 43. Optometrists O.D. 44. HeatingContractors 45. Pet Grooming 46. Computers - dealer 47. Motels48. Automobile Wrecking 49. Building Materials 50. GovernmentOffices - city, village, township 51. Appliances - HH - Major -Service ...

... Repair 52. Golf Courses - Public 53. LandscapeContractors 54. Home Improvements 55. Pet Shops 56. Pest ControlService/Exterminators 57. Automobile Body Repairing & Painting58. Government Offices - state 59. Photographers - portrait 60.Electronic Equipment & Supplies - Dealers 61. Movers 62. Carpet& Rug - dealer 63. Motorcycles & Motor Scooters - Dealers. 64.Office Supplies 65. Videotapes & Discs - Renting & Leasing 66.Printers 67. Chiropractors, DC 68. Lawn Maintenance 69. ChildDay Care Centers 70. Service Stations - gasoline & oil 71.Television - cable, CATV & Satellite 72. Locks & Locksmiths 73.Apartments 74. Air Conditioning Contractors & Systems 75.Nursing Homes 76. Transmissions - automobile 77. AirConditioning Equipment & Systems - repair 78. Television & Radio- service & repair 79. Fence 80. Paint - Retail 81. Nurseries -plants, trees, etc. 82. Schools - academic, colleges &universities 83. Clinics 84. Plumbing Fixtures & Supplies - new,retail 85. Employment Agencies 86. Bicycles - dealer 87.Government Offices - county 88. Jewelers - retail 89. PaintingContractors 90. Towing - automobile 91. Windows 92. Newspapers93. Bus Lines 94. Truck Renting & Leasing 95. Shoes - retail 96.Mufflers & Exhaust Systems - engine 97. Tree Service 98. Bakers- retail 99. Computers - Service & Repair 100. Mortgages Source:Yellow Pages Integrated Media Association (YPIMA)Expand your visibility, and credibility with upwardly mobilebuyersYour business is faced with two urgent tasks, if you want tocome to the attention of Internet searchers. 1.) Get listed withthe resources they go to, so you'll be found among the resultsthey get. 2.) Make sure your business information is consistentand accurate across the board. That's where Register Local cansave you a boatload of time and headaches. Don't put this offbecause the Internet can bring you a steady flow of localbuyers.