e resultwas St. Bernard's B&B becoming Arch Cape House and an array ofother interesting plans.The upscale lodging - just south of Cannon Beach, in Arch Cape -has a distinctive architecture, built to resemble somethingbetween a castle and northwest ski lodge. It boasts gourmet,home-cooked breakfasts, a wine social hour, and unique roomsfilled with antiques. The new name is designed to make it easier to remember andidentify the lodging's location, said Shaw. The new name alsoworks better with their revamped website, www.archcapehouse.com,allowing web surfers to more quickly notice the location."There's a new partner, a new website, and we just thought itwas a good time to change everything," said Shaw. "We're justtrying to really let people know where we are and that here theycan get great food, hospitality and that unique architecture -all overlooking the beaches of Ar...

...ch Cape."Dau and Shaw are planning other changes and additions, includingwine tasting dinners, featuring local artists, cross promotionswith other businesses and events in Cannon Beach, and a gardenthat will grow food for Dau's legendary breakfasts. Shaw is taking master gardener classes in preparation. "I wantto grow herbs for our own food," Shaw said. "So we'll haveorganic foods for Barbara's cooking. Hopefully we'll get to growmore, like tomatoes and other vegetables too."New bungalows on the property are also in the planning stages,which would serve as vacation rentals. Shaw comes from the fishing industry and the tech industry, mostrecently having worked with AT&T and IBM, installingtelecommunications equipment and software. Shaw ran his ownfishing boat business for 15 years, sailing between the coastsof Oregon and Alaska. In the 90's, he entered the tech world.His experience includes marketing on the Internet and variouskinds of business management, as well as telecommunicationstechnology. His family has been in the Arch Cape since the 30's. His parentsalso run a small lodging there.Shaw is bringing much of his tech and marketing knowledge torevamping the approach of many aspects of Arch Cape House. Shawand Dau are looking at adding wireless Internet access. Shaw hasalready done much with their website, including a much largerpresence on the Net and online booking for the lodging - whichhe says is currently responsible for a growing chunk of businessat Arch Cape House. The intertwining of promotions with other businesses has alreadybegun. Arch Cape House has linked some lodging specials andpackages with EVOO Cooking School in Cannon Beach and withSeaside's Oregon Dixieland Jubilee on February 24 - 26. Arch Cape House is on East Ocean Rd., just north of the ArchCape Tunnel. www.archcapehouse.com.800-436-2848.For more on the Oregon Coast, the Cannon Beach area, or romancespecials on the coast, see Oregon CoastBeach Connection's Romancing the Coast, which featuresValentine's Day secrets as well....