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How To Influence Your Prospect's Mind!
It's important for your sales letter to tap into your prospect'ssubconscious mind and trigger their imagination. It will thencreate and direct a mental movie or scene that will persuadethem to visit your web site, subscribe to your e-zine, buy yourproduct, etc. Their mental imagery will actually influence theirconscious mind and body to take action and buy.T...
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riggering people's imagination is not like controlling theirmind. Their imagination is being triggered all day long by TV,pictures, radio, other people, movies, things they read, etc.People have complete control over what they imagine. It's notlike when you unconsciously dream every night.People use their imagination every day. We all con- jure upthousands of images in our heads. People use their imaginationto solve problems, to rehearse a future situation, to rememberthings, to escape their reality, to mentally practice certainskills, to brainstorm, etc.For example, maybe you imagined what you were going to have forbreakfast, lunch or dinner. You mentally smelled it, tasted it,saw it, felt it or even heard it cooking. It could have affectedyou physically too, your stomach may have started growling, yourmouth may have watered, you may have smiled and you may havelicke...
...d your lips. Think about this, the food you imagined wasn'tthere, your subconscious mind didn't distinguish between fantasyand reality.Do you see how powerful the imagination can be?Now how about I suggest you visualize something. Make yourselfcomfortable. Relax in your chair, close your eyes and imagine ajuicy, tender steak seasoned to perfection. Take your time.Enjoy the experience. If you like steaks, you most likely hadsome of the same experiences happen to you which were describedabove.The visualization above was open-ended. I just suggested what toimagine and you did the rest. You created the mental movie orscene. You used your inner senses, past experiences and futurevisuals to experience it how you wanted to. It happened soquickly that you weren't consciously aware of it. I alsosuggested that you should relax; relaxation is one of the keyingredients used to open up your prospect's subconscious mind tobe receptive to your suggestions. People often relax by gettingcom- fortable, closing their eyes, wearing loose clothing, etc.Sometimes it might be difficult to anticipate which mentalsuggestion will trigger your target audience to buy. You shouldstudy, survey and communicate with them regularly to know whichimages will persuade them to order your product. The moretargeted your suggestion, the less distance it needs to travelto reach their subconscious mind which means it will persuadethem more quickly.When you trigger your prospect's imagination they can go into aflow state or zone. It's like when you are totally focused on amovie or thought and you don't pay attention to anything else.You have no time awareness, just like in your subconscious mind.This flow state can lead them right to your ordering page!...
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