...rgeting just one language, you'll betargeting most of the major ones. Plus it wouldn't hurt to learna few different languages for this new global economy.Relations with your Prospects and Customers11 Make your visitors feel comfortable at your web site. Givethem your main business address. Your visitors may not trust youif you're using a P.O. Box. If you want to make them feel reallycomfortable, give them your business, home and cell phonenumber. Then they will know they can get hold of you if theyneed help.12 Include a FAQ on your web site or via e-mail on anautoresponder. This will give your customers extra conveniencewithout having to contact you. Of course there are somequestions you can't answer by using Frequently Asked Questions.You will get questions that you never thought of, but you canjust keep adding them to your list.13 Allow people who do not have time to explore your site todownload portions of your web site in e-book format. This willallow them time to view it offline. Just compile it like youwould a normal e-book. You could also turn it into a viralmarketing tool by allowing people to give it away to others forfree.14 Upsell to all your customers. You could sell add-on products,deluxe products, extra parts, related products, add-on services,etc. You could offer them add-on products before or after theyreach your order page. Just make sure the upsell products arecompatible with the main product you're selling.15 Offer your customers back-end products. It is easier to sellto existing customers. If you do not have a back-end product,join an affiliate program. You could offer that product as aback-end offer. Just make sure it's the right product for yourtarget audience.16 Increase the perceived value of your product. You could offeran affiliate program, give away free bonuses or use famousendorsements on your ad. Another way is to offer a sample ortrial of your product or service. If people like it or it works,that will increase the perceived value because it gives them100% personal proof.17 Create a bond with your visitors by bringing up likes ordislikes you have in common with them in your ad copy. Just makesure you do your research. For example, you could say, "I hateit when you have to wait in line for a long time at thedrive-through." Another example, "I really like it when I haveextra money to spend."18 Remember your customers are always right, even if they arenot. They are the lifeblood of your business. Resolve allconflicts quickly and painlessly. There are many businesseswhich are solely profitable from repeat business. You don't wantto always have to rely on converting prospects into customers.19 Remind your visitors to promote your web site. Use phraseslike: "Refer Our Web Site To A Friend" or "Link To Our WebSite". Offer them incentives for referrals. You could give themfree e-books, reports, software and other informationalproducts. You could also offer them discounts on other productsyou sell. Web site Tips20 Make you...

...ur testimonials more powerful. You can have peopleinclude pictures, handwritten signatures and normal net contactinformation with each testimonial. Other ideas would be to havepeople produce an online audio sound bite or video clip ofthemselves, home or cell phone numbers, proof of theircredibility or authority, etc.21 Speed up your Internet access. You can get your onlinebusiness tasks done faster, which will help you stay ahead ofyour competition. It can speed up your research, onlinemarketing tools, Internet utilities, software downloads, etc.22 Tell people the point or focus of your web site. Explain tothem what things they can do or which goals they can accomplishwhile visiting your site. For example, you could say, "Read 250Free Net Marketing Tips So You Can Increase Your Sales! PlusCheck Our Wide Selection Of Online Marketing E-books!"23 Team up with your weaker competitors to beat your strongerones. You can create win/win joint venture and cross-promotiondeals with them. You could share marketing and advertisingcosts, create new products and services, share skills andstrategies, trade leads, etc.24 Design your site so it will be worth bookmarking. Yourvisitors will bookmark your web site if it's full of free,original content like articles, e-books, etc. You could surveyyour target audience to see which web sites or what type ofsites they visit a lot. Then you could place those links all inone section of your web site. You could advertise it as a startpage.Advertising and Newsletters25 Start a free e-mail newsletter to create your own opt-inlist. Create a title that grabs the reader's attention. Submitit to free e-zine directories on the Internet. Advertise it onyour web site. Offer a freebie or other incentive for people tosubscribe. Give your readers mostly original and quality content.26 Use permission marketing to increase your sales. You simplyask people to sign up to your e-mailing list. They'll already beinterested in your messages or ads because they've visited yourrelated web site. You could also offer them incentives forsigning up like freebies, discounts, expertise, content, etc.27 Place your ad in targeted e-zines. Ask the owner if you couldplace your ad in a higher position in exchange for a percentageof the ad's profits. You could also negotiate a lower ad pricein exchange for you giving them affiliate commissions or an adin your e-zine.28 Make your classified ads stand out in a crowd. Use allcapital letters in the headline, divide letters with extraspaces, add in text symbols, etc. For example, you could write,"WIN a VACATION to Las Vegas!" Another example would be, "Win A($) Trip To Las Vegas!"29 Use a lot of headlines and sub-headlines on your web site.This will hold people's attention and keep them at your web sitelonger. Sometimes people don't have time to read a whole salesletter. This'll allow you to sell to people who are skimmers.Plus it will get the reader's full attention at the same time.Fred Farahcopyright 2005