Safelists And Why I Havent Even bothered Yet
First, let me say this, I DO have every intention of starting aSafelist Marketing Campaign early this year, BUT,Right now I Havent ever touched a safelist, and when I explainthe reason why, strange as it may sound to those of you herelooking for advice on using safelists, but my very reason forNOT using safelists will HELP you to make more money withsafelists, if you are using them now, or even thinking aboutgetting into them.Listen folks, I dont like to give out advice on how to dosomething that I havent had personal success with using, it isfor this exact reason that I AM NOT going to suggest anysafelist related resources to you, or any safelist marketingtips, all I am going to do now is tell you why I DONT usesafelists right now, but why I DO have every intention of usingthem in the very near future.First of all, What Exactly is a Safelist?remember we have to look at this from our Broadened MarketngEye, if you've been reading my other articles you'll understandwhat I mean, your focus should always be on A) how to get moreexposure and B) how to make the most out of any particular kindof exposure.Bearing this fact constanly in mind, Imprinting it into the backof my head with a Mental Branding Iron, Whenever I see anywebsite or any kind of Marketing material I analyse it straightaway, I try and figure out A - the strategy behind the Website,how does the owner intend to make money, what kind of people ishe going to try and appeal to, who if anyone is going to beinterested in this website, how did I get there, etc etc, Thishelps me to judge to myself if a website is going to be aworthwhile endeavour on my behalf in using their services.Now, what does this have to do with Safelists, and Why I dontuse them?Well, when you go to a Safelist Website, have you analysed itlike I mentioned above?Whats the Strategy behind the website, a Safelist Site? Thisones easy, the STRATEGY is give away something free, to build alist. Perhaps also offer Extra Benefits to encourage people toupgrade to Paid Memberships, then perhaps offer refferalincentives if offering paid membership, to increase members.Thats a Straight Forward enough Strategy,How does the owner intend to make Mone...
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...y? 2 Primary Ways really.You know what a Safelist is it's a giant email list that eachmember can use to email their message to all the other membersat certain intervals. Using the strategy described above theowner can make money via Marketing to his own list of membersand/or by giving extra privileges, such as, more frequentmailouts etc. That's it, the owner can Market the Memberbasewith products via email, or Sell Premium Features.I know you probably completely understand those points and arebored, but I dont want to go straight to the next points withoutgoing over the method of Analysing Sites, for those that dont dothis already You Really Really Should Be! So the next pointwhat kind of people is he going to try and appeal to? Quitesimply, the owner of a safelist is going to be appealing topeople with their own online business, who want to increasethere optin list, or build their traffic, thats it. The ownerbuilds their list, and can make money with premium offers, butthere primary selling point is offering access to their whole"safelist" on the basis that the others can mail to you. TheSafelist owner is appealing to everyone with a website, justabout, because mostly everyone with a website wants morevisitors/subscribers. The Safelist owner has a broad market.what kind of people are ACTUALLY Going to be interested in thisservice? Well, the safellist owner pretty much has it covered,lots of people wil sign up to his safelist in the hope that whenthey make a mailout they can get some extra exposure for theirbusiness,Okey Dokey folks, lets weigh it up, its looking good for theSafelist Owners!!! Ha, but thats not the point here, Do I wantto use this service to try and market my product? Well, letssee, I've either got, the Next Best Marketing Opportunity that Iwant people to join(qute a common one) OR I have some kind ofnew product, like a new engine mod, or a guide to cuttingfigurine hedges, or something like that.Do I want to use a Safelist,No, Not really, my product wouldnt really be appealing to anyonethere, they arent there to look for new things to purchase, theonly reason I can mail to all those guys is because they can allmail to me!! I didnt have any i...
...intention of buying, all Iintended to use the Safelist for was to try and sell MYProduct!! IN FACT, You know what, perhaps I Did sign up, and gotLOADS of emails I couldnt even read them all, so I set up a newemail and left that old address to clog up, I dont even look atit!! All I signed up for was to send emails, Imagine, if the oddmember Does perhaps look quickly down his ever growing list ofemails to delete, just to see if there is anything of interest,and comes across my Gardners Guide or Join My Downline, betthey're thinking "yeah right, I want YOU to join MY downline, orbuy MY guide to gardening!"Do You see my point here, if you try and picture a typicalscenario, involving the product in question(safelists here butit applies across the board), you can get a picture of whatsgoing on, are they gonna want to buy your product do you think?Not really, Do you even think they are going to read your email?Likelihood, NOT!!Hold On Hold On. I know I know, its like, "Hey Martin, your nothelping us here, whats going on"Its Simple, Due to the fact, that the people on the safelist aretrying to get their own customers, just like you are, then theyprobably dont want to buy your product, or join your team, ordownline. Why would they, their only trying to do the exact samething you are, why dont you use Them? Join Their Downline?Exactly, neither will they yours,Not Unless, you happen to be selling something that DOES appealto the Safelist memberReally the only thing that is going to appeal to the safelistmember is something that is going to build their optin list orhelp sell their product.Basically that's it!!!If your not selling something that's going to help build asafelist members business then you've got no business being on asafelist. Simple as that.If you do happen to have the product that fits into the criteriaof actually appealing to a safelist member then of course you'venow got the whole problem of how to get them to read your emailout of all the other's they'll be receiving.How to get your safelist mail out of the safelist junk box, andinto the "Safe Box"?Check out my next article coming soon, How To Save Your SafelistMail From the Safe Box Hole of No Return.
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