Home Business Success Requires A Targeted Marketing Program
It has often been stated that Internet traffic is one thing, buttargeted Internet traffic is everything.You have no doubt seen dozens of offers similar to "10,000 hitsper hour driven to your website!". This type of website trafficis completely untargeted and will undoubtedly result in a verylow conversion ratio. It's basically "throw it up against thewall and hope something sticks". The big incoming numbers givethe illusion of progress, but you will achieve much betterresults...
... with a lower volume of highly targeted traffic.I speak from experience because in the early days of developingmy online home based business, I went for the big numbersinstead of focusing on targeted prospects. It took me a while toappreciate the importance of targeting (quality) instead of justgoing for the big numbers, but it was a lesson well learned.Exchanging links has been an important part of generatingwebsite traffic for quite some time, but the vast majority ofpeople looking to trade links don't understand that just wildlyswapping links with any willing webmaster is not the way to go.For the last few years, most webmasters have been in a "pleasingGoogle" mode since Google had such a dominant position. Now thatchallengers are emerging, most notably Yahoo, MSN, and AskJeeves, the search engine ranking landscape is becoming muchmore complicated than just marching to the tune Google played.Many website owners seem to be of the opinion that the solepurpose of exchanging links is to try to improve the searchengine ranking position of their website. While it is true thatlinks pointing to your website can help your search engineranking, the reason for obtaining inbound links goes far deeperthan that.In my opinion, the targeted traffic that relevant links pointingto your site will bring can be as important as the traffic thatcomes to your website from people using search engines. This iswhere linking philosophy comes in. If you limit yourself toexchanging links only with websites that have a theme highlyrelevant to your own, the traffic you receive from those linkswill be far more targeted (valuable) than traffic you mightreceive from links with websites that have nothing to do withyour theme. Not only do highly relevant links bring you more highly targetedtraffic, but they also play a "customer satisfaction" role forvisitors to your website who arrived there as a result of asearch engine query. If someone arrives at your website afterperforming a search for, lets say "work at home" and then findsyour website full of links to a bunch of off topic sites(Viagra, online casinos, hotel reservations, sports betting,etc, etc) the impression is often not favorable and may actuallydrive your visitor away before they consider whatever it is thatyour website itself is offering.Keep your eye on the bullseye and develop highly targetedtraffic by having good content on your website and exchanginglinks with highly relevant sites that also offer good content.Remember, traffic is one thing, but targeted traffic iseverything.
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