Secret Business Strategies of Bill Gates and Jeff Bezos
"We're trying to build something lasting." - Jeff Bezos,Amazon.com founder"In all of our activities, we take a long-term view." - BillGates, Microsoft Corporation founder Vision, innovation, wisdon and hard work are but four of theskills and techniques Jeff Bezos and Bill Gates employed fromthe very beginning of their business experience. Both started assmall business owners. They didn't have much capital to spare,and neither did they locate their businesses in prizedlocation...
...s. They succeeded nevertheless. The author analyzed the factors fortheir success and presents the lessons learned in the form ofbusiness tips. The home based business owner has much to learnfrom the two titans' wisdom and experience.Lesson 1 from Jeff BezosJeff Bezos built the foundation of Amazon.com from the garage ofhis two-bedroom house rented outside of Seattle. He fashionedhis first office tables from wooden doors, angle brackets, andtwo-by-four lumber purchased from Home Depot.Tip No. 1Be modest in your initial investment. For example, your laptopor PC shall not necessarily be top of the line. Your officelocation could be the corner of your living room, kitchen,bedroom, basement or garage. Save on office rent by all means.Be like Jeff Bezos who spent prudently and succeeded. Lesson 2 from Bill GatesBefore Bill Gates became an entrepreneur, he had nurtured thevision that software will one day rule the world. During highschool he spent many late nights with friend Paul Allentinkering with the school's computer system.Bill Gates secured mighty IBM's contract to supply the latter'soperating system. When he was negotiating with the IBM people,he had no operating system as yet. He was able to buy a DiskOperating System or DOS from another developer for a measly $50thousand. Of course he got the contract with IBM.Tip No. 2You can learn from Bill Gates by having your own vision for yoursmall business. Lay down this vision in your mind. Then put itinto writing. Read your vision everyday while at work in yoursmall corner of the house. Your vision could be as short-term asthe following:"To make my web site land within the top five of Google whenpeople search for the keywords 'home based business'" Lesson 3 from Jeff BezosWhen Amazon was struggling to make profits for the first time,only its founder Jeff Bezos believed that the company's businessgoal could be achieved in a year's time. Jeff Bezos was highlymotivated and he had his vision clearly etched in his mind.Everybody was astounded when Jeff Bezos achieved his goal afterone year.Tip No. 3You should motivate yourself to succeed. The lesson that couldbe learned from Jeff Bezos is to lay down and make known inclear fashion your goal to every stake holder of your smallbusiness. They include your spouse and your web designer, amongothers.Lesson 4 from Bill GatesBill Gates belatedly recognized the tremendous role of theInternet in business developments. Before 1994 he downplayed thefuture of the Internet. But upon awakening and realized hismistake, he put his heart and mind to incorporating the effectsof the technological changes brought upon by the Internet in allhis company's products and services.Tip No. 4Choose products and services for your small business that arepreferred by people at this time when the Internet is dominatingpeople's lives. For example, it has been determined thatinformation products and web shopping are favored by mostconsumers. Keep stock of research findings. Lesson 5 from Jeff BezosIt is said that change is the one single permanent thing on thisplanet. Amazon changed the way it does business through theyears. First it was an online book seller. Next it expanded intoselling music and videos. Its competitors have a hard timecatching up with Jeff Bezos' innovative offerings. Tip No. 5Your home based business should be run like Amazon. You could beselling your single information product now. Two weeks fromtoday you will have added another back-end product. Next monthyou will have introduced into your product line the inventory ofthe affiliate program you have joined in.If your web site is content based, you should be adding newcontent every day. Casual visitors to your web site will becomeyour regular visitors when they see new content every time theycome back to your site. And these visitors will in the endbecome your regular customers. Lesson 6 from Jeff Bezos and Bill GatesJeff Bezos and his wife were the first workers at Amazon. Theirwork ethics were marked with hard work and consistency, amongothers. These traits were handed down to their employees throughthe years.Bill Gates has all the billions in the world. He is the world'srichest man. He goes to work everyday nevertheless and workslike there's no tomorrow.Tip No. 6Emulate the work ethics of the two titans. To succeed and lastlong in your Internet business, you should work hard to put yourbusiness online in the fastest and frugal manner possible. Theimportant thing to consider is to start and put your smallbusiness online early and rapidly. If you need some great stuffon Internet marketing and home based business, you can get themfor free from my web site at the InternetMarketingLearningCenter.com. Lesson 7 from Jeff Bezos and Bill GatesAmazon was among the first, if not the first, to adopt onlinebook retailing. When the major book sellers - Barnes & Noble andBorders Books, among others - realized this new way of sellingbooks, Amazon was miles ahead. Jeff Bezos surveyed the Internethorizon and embraced the best technology on sight.Bill Gates has been into new technological advances. Microsoftedged out Apple in applying for copyright license of thepodcasting gadget. And he find blogging cool.Tip No. 7Be among the first to embrace technology. Be warned though thatnew technologies come and go. Some of these technologies enableyou to run your business fast and easy. Other technologies robyou of your money. Your duty is to examine each technology andassimilate the best into your own home based business.
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