Writing EFFECTIVE Ad Copy For YOUR Ezine
Writing EFFECTIVE Ad Copy For YOUR Ezine by Laurie RogersCopyright July 2002Many people just don't want to face the fact that effective adcopy is very detrimental to YOUR success. Let's face it, if yourad copy is poor, sales just are NOT going to happen and it willleave you feeling FRUSTRATED. Today I have put together a VERYsimple, yet EFFECTIVE way of writing ads for your ezine. I havetaught this method to the publishers that currently usehttp://www.optinfrenzy.com and it d...
...id help them a fair amount.The first step is to make a draft copy of what YOUR ezine offersand here are a few possible basics:*publishing frequency *articles *tips and tricks *resources*internet marketing *home business or home based business*affiliate marketing *MLM *ebooks and software *free report*free membership *cash *prizes *scam prevention *ezine format -HTML, text, onlineThe next step is to go through your list and ask yourself aquestion about each point.*publishing frequency - Every Wednesday etc.*original articles, exclusive articles, articles from onlinesuccessful marketers, gurus etc. *HOT tips and tricks,informative, helpful, useful time saving, effective etc.*resources on an array of topics, variety, FREE, low cost (andyou could use some points from the point above). *ebooks andsoftware - are they free? Do your subs win them? "What's thevalue"?*free report - What's it called? - What's the value of it?*free membership - to what? - What's the value?*free ads - for new subscribers, weekly, bi-weekly. And againwhat's the value? Here are a few pointers for determining yourvalues, let's say you offer free ebooks and a free weekly ad.You don't want to put in a value for everything - just the*largest* value between the two. If your free ebook is only$14.97 and you are giving away free weekly ads, the ads wouldprobably be worth more. ALL people LOVE to know what the "cost"is behind something.The next point I really want to stress is that you have got totalk directly to YOUR reader and talk like you normally would -just like I am right now ;o) There's no need to talk you're ascientist for nasa and you are selling spaceships. It will justeither come across like you are feeding them a line or they'llbe intimidated. And that is the last thing you want to do.My last point - regardless of whether you're writing a six linead or a 60 line ad you still have to close the deal with a "CallTo Action"! And when I first started writing my ads by myselfusing Yanik's techniques, that was my BIGGEST problem - I hadBAD sales, because I wasn't *sealing* the deal. So I asked Yanikabout it and that's what he told me, 9 out of 10 ads failbecause people don't seal the deal.Another point I want to make, because we're all publishers don'tuse subscribe today or subscribe now those 2 words are highlyover used. Do something a little more creative, like this:"And don't forget to stop by our software center when YOUsubscribe to receive YOUR free gift valued at $X.00"!or we could have done this:Don't forget to claim YOUR free gift valued at $X.00 from oursoftware center when YOU subscribe to "Ezine Name".Either sentence has a definitive call to action, so either wouldwork fine. So, don't forget to seal the deal with a call toaction.Article by Laurie Rogers Copyright 2002 All Rights Reserved
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