The World's Most Powerful Marketing Tool
What marketing skill would you need "to sell sand in the desert?"It's the same marketing skill top-dog eBiz marketers have incommon.Rudyard Kipling said it best when he wrote:*Words are the most powerful drug used by mankind.*The common thread running through money-making web sites: wordsthat sell - or, copywriting.Yet, many eBiz marketers don't seem to get it. For example,visit:http://inventory.overture.com/d/searchinventory/suggestion/and enter *copywriting* into the search...
... box. During November,2002, there were 3,746 searches made for *copywriting*. Next, enter *make money online* into the search box. DuringNovember, 2002, there were 19,127 searches made for *make moneyonline*.But, trying to make money online, without first being able towrite words that sell, is like placing the cart before thehorse. Imagine a semi truck pulling up Behind a trailer and trying toPush the trailer down a busy highway. Kinda silly, stupid, anddangerous? Well, no more so than trying to make money online without firstdiscovering how to write copy that sells. How much money youmake depends on how well you write for your target market. Goodcopywriting pulls in sales like a money magnet.What was it about the last web page you visited that grabbed youright by the nose; then, it compelled you to keep reading to theend?That's the power of words - that's what turns a prospect into acustomer, that's what makes that customer slap down the plasticand buy from you. That's: The World's Most Powerful Marketing Tool In Action - barnone.The exciting news here:Almost anyone can become a good copywriter, even an averageperson. So, why not start Now by visiting your favorite searchengine and entering *copywriting* into its search box.And, when you discover a copywriting site you like, subscriberto their ezine, if they offer one.Yes, you may also have to spend a few bucks - buy a few ebooksabout copywriting. How much you spend, however, isn't theimportant thing. What really matters here is what you get backfrom what you've spent - your ROI, Return on Investment.And, investing in yourself will the best money you'll ever spend.For instance, you write, test, and then run an ad campaincosting you $5,000. That ad pulls $50,000 in sales. Wow, what aninexpensive investment.By improving your copywriting skills, you're moving youself intothe driver's seat - on your exciting journey to Make MoneyOnline.Remember: the right product - in front of the right people - atthe right time - with the right message = SALES.========== David Geer publishes Success 4U Marketing Ezine. Itsreaders get weekly tips and advice from Pro eBiz marketers,helpful web resources, free eBooks and eCources, plus much more.Subscrib now by visitinghttp://www.ezinelistbuilder.com/ezine.html
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