Internet Marketing For Online Business Newbies
Starting an online business has become very popular among manypeople of all backgrounds throughout the world. It doesn'tmatter if you are a high-school graduate, or you're completingyour third trimester of your second year in Chiropractic School.Any person with the desire to work from home can start an onlinebusiness. Especially now more than ever with all the turnkeywebsites, "all-in-one" marketing solutions and such, one canliterally have a business up and running within 24...
... hours.It's well known that nearly 95% of all online businesses willnot succeed. So what exactly "makes or breaks" an onlinebusiness? Simply put, the type of marketing used.Internet marketing is as hard as you make it. It can be veryhard getting past the "learning curve", but once you do, nothingwill stop the checks coming in month after month.We'll begin our internet marketing lesson with 7 small, but verypowerful forms of advertising that can yield tremendous profitsfor you if used correctly!1) Article SubmissionWriting articles are one of the oldest forms of advertising onthe internet. Whatever kind of business you do, write about it!Most articles written are between 500-1000 words. The way youadvertise through articles is by having a "byline" or "resourcebox" at the end of the article. For an example, please look atthe bottom of this article to see what one looks like.After you have written an article of your business topic, youwill then want to submit them to Article Directories or Websitesthat will publish the article you wrote. Here are some goodsubmission sites:http://www.stickysauce.com/wanted.htmhttp://www.webpronews.com/submit.htmlhttp://www.boconline.com/sub-art.shtmlhttp://www.powerhomebiz.com ermsofuse/articlesubmission.htmhttp://www.promotionworld.com/pop/feedback/submitarticle.htmlhttp://www.businessknowhow.com/newsletter/articleguidelines.htmThese should get you started, but if you would like more, orthese aren't towards your business, simply do a search at yourfavorite search engine for "submit article".2) Participating in Active ForumsIn most forums or discussion groups, they allow you to include alittle "signature ad" following every post you make. If you arefairly knowledgeable in your business area and post good answersto help people, more readers will be curious about you and willclick on your link and be directed to your website.Some great forums dedicated to internet marketing are:http://www.ablake.net/forum/ http://www.howtocorp.com/forum/http://www.williecrawford.com/cgi-bin/index.cgi3) Pay Per Click / Google AdwordsIf you're not familiar with this type of advertising, pleasedon't be completely turned of by the title. Yes, you do need topay for some advertising. And using pay per clicks (ppcs forshort) allow you to drive very targeted traffic to your website.With a PPC, you literally "bid" on whatever keywords yourpotential customers will search for.Another great way to grab traffic before you have to shell outyour money is by utilizing Google Adwords. TO learn more aboutthis, please visit Google Adwords tips at:https://www.adwords.google.com <-- Quick Referencehttps://www.adwords.google.com/select ips.html <-- Tips & More4) Search Engine OptimizationLet's face it.. The best kind of traffic is free traffic, right?There are a ton of ways to get traffic to your website, but inmy opinion, this is the most cost effective. After all, it'sfree! Search Engine Optimization requires a great deal ofknowledge of how search engines work, but it's definitely not animpossible feat by any means. The basic rule of thumb is tocreate a website in such a way that your visitors will want tocome back. Also, create a website that will make others want tolink to your site, without any required link back to theirs.Some great SEO (search engine optimization) resources are:http://www.highrankings.comhttp://www.searchenginestrategies.bizhttp://www.bruceclay.com/web_rank.htm5) Paid Advertising On High Traffic SitesSometimes, you will find a website that allows advertising ontheir site. For a reasonable price, they will display your linkand sometimes a description for a weekly or monthly fee.One of the best ways to find websites that offer advertising isquite simple actually. You simply go to your favorite searchengine, search for your businesses best keyword phrase and lookthrough the results. These are the people you will want topartner with, especially if they receive a good amount oftraffic. A good way to know if they receive a good deal oftraffic to their site is by a neat tool called the Alexatoolbar. You can go directly to that site and download thistool, or you can simply go to :http://www.alexa.com and searchfor their site. When you get the results, it will say somethinglike "Traffic Rank for ________.com : 2,445". The main thing toremember is, the *lower* the traffic rank, the *more* trafficthat website receives.So, a site with a traffic rank of 26,983receives more traffic than a site with a traffic rank of 76,990.6) Joint VenturesA Joint Venture (JV for short) is just that. It's a venture thatyou do jointly with one or more parties. This method isn't onlylimited to those with their own product, as many people think.The way this works is by setting up a deal with a person who hasa very large customer base already. What you do is literally"tap into" their resources. You see, they have already done thehard part (creating a list of people who have already boughtfrom them). Now all you do is simply email them with a specialproposal, and have them recommend your product/service to theirlist. This alone can product thousands of website visitors toyour website. And in the end, can yield massive profits for youif done properly.7) Having Your Own Affiliate ProgramGenerally speaking this form of advertising typically applies tothose with their own products or services to sell. For example,if you create an information "how-to" digital ebook. Many timesyour merchant account will have a built in affiliate programmanager that will allow people to join, and promote your productor service for a certain percentage that you determine.Some great affiliate program managers that I have personallyhave used and recommend are:http://www.clickbank.com http://www.quickpaypro.comhttp://www.homebasedbusinessindex.com/webhost.html (built in webhosting as well)The main thing to remember when marketing your business is tokeep your potential customers/visitors in mind. Build a websitethat caters to their needs and wants. If you utilize theseresources for internet marketing, you will see the success thatmost individuals never truly see. Even though what is listedabove gives a great starting point, don't limit yourself towhat's listed above only. If you truly want to succeed with youronline business, study the "Art of Internet Marketing". Giveyourself room for improvement, and never think you know enoughto "get by" either. Internet Marketing changes as time does, sokeep the ball in your court, and have fun while playing ;)
|
